Marketing Specialist - Simply Dwell Homes

Neal Communities; Sarasota (FL); Vor Ort; USD 50.000 - 70.000; Vollzeit

Zusammenfassung

Neal Communities in Sarasota, FL is seeking a Marketing Specialist for Simply Dwell Homes to coordinate marketing execution with sales and partners, driving traffic, leads, and brand awareness.

You will manage requests, liaison with agencies and vendors, and oversee content creation, events, and digital campaigns to support community openings and growth.

The role requires a Bachelor's in marketing and 3+ years experience in homebuilding or real estate marketing; travel to communities is expected.

Qualifikationen

• Bachelor's degree in marketing, advertising, communications, business, or related field.
• Three or more years of marketing experience; homebuilding, residential real estate, or construction-related marketing preferred.
• Demonstrated ability to independently manage multiple projects, deadlines, agencies, and vendors in a fast-paced environment.
• Strong written, verbal, proofreading, organizational, project management, and interpersonal communication skills.
• Working knowledge of websites, CRM and email platforms, social media, digital advertising, analytics tools, and Microsoft Office.
• Adobe Photoshop, InDesign, WordPress, or comparable creative/website experience preferred.
• Strong attention to detail, initiative, accountability, sound judgment, and ability to translate sales priorities into marketing actions.

Aufgaben

• Plan and execute marketing initiatives to support community traffic, lead generation, sales conversion, and brand awareness.
• Serve as the primary intake point for marketing requests and manage priorities, deadlines, approvals, and deliverables from inception through completion.
• Act as the primary liaison with third-party advertising agencies, digital partners, printers, sign companies, photographers, videographers, website vendors, and other marketing suppliers.
• Prepare creative briefs, coordinate production, obtain internal approvals, provide consolidated feedback, and hold outside partners accountable for quality, budget, accuracy, and deadlines.
• Coordinate marketing for active and future communities, including openings, inventory campaigns, promotions, Realtor outreach, events, signage, collateral, displays, and campaigns.
• Monitor marketing performance, including website traffic, lead sources, campaign results, cost per lead, email engagement, and ROI; provide weekly/monthly reporting.

Kenntnisse

Project management

Communication

Marketing strategy

Content creation

Digital marketing

Attention to detail

Travel readiness

Ausbildung

Bachelor's degree in marketing or related field

Tools

Adobe Photoshop

InDesign

WordPress

CRM platforms

Microsoft Office

Jobbeschreibung

Marketing Specialist - Simply Dwell Homes

Job Category: SimplyDwell

Requisition Number: MARKE001689

• Posted : October 23, 2026
• Full-Time
• On-site

Locations

Showing 1 location

Description

Neal Communities is proud to be recognized as a 2026 Top Workplace, marking our eighth consecutive year receiving this distinction. We believe where you work matters—and we’re proud to build a workplace where people, purpose, and performance come together.

The Marketing Specialist Serve as the primary marketing resource for Simply Dwell Homes, coordinating marketing execution with the sales team and third-party partners.

WHAT YOU'LL LOVE ABOUT WORKING AT NEAL COMMUNITIES:

• The People!We take tremendous pride in making a positive difference in our team's lives. Our employees are not just an asset to Neal Communities and its customers; they are essential to the success of our business
• Outstanding Benefits -Health Care - Medical, Dental, Vision, and Prescription Drug Coverage
• Employer Paid Life Insurance
• Supplemental Insurance
• Long & Short-Term Disability Insurance
• 401(K) with Company Matching Contributions
• PTO & Paid Holidays
• Employer Paid ID Theft Protection
• Employee Home Purchase Discount Program
• Tuition Reimbursement Program
• Employee Wellness Program
• Employee Assistance Program (EAP)
• Pet Insurance
• Employee Service Awards

WHAT YOU'LL DO:

• Plan and execute marketing initiatives under the direction of the Director of Sales, supporting community traffic, lead generation, sales conversion, and brand awareness.
• Serve as the primary intake point for marketing requests and manage priorities, deadlines, approvals, and deliverables from inception through completion.
• Act as the primary liaison with third-party advertising agencies, digital partners, printers, sign companies, photographers, videographers, website vendors, and other marketing suppliers.
• Prepare creative briefs, coordinate production, obtain internal approvals, provide consolidated feedback, and hold outside partners accountable for quality, budget, accuracy, and deadlines.
• Coordinate marketing for active and future communities, including community and model openings, inventory campaigns, promotions, Realtor outreach, events, signage, collateral, displays, and promotional materials.
• Partner with the Director of Sales and sales team to identify traffic needs, inventory priorities, customer objections, and opportunities requiring focused marketing support.
• Coordinate website content, community pages, floor plans, site plans, inventory listings, digital advertising, social media, email marketing, CRM campaigns, and lead-nurturing initiatives.
• Create, proofread, edit, and coordinate content for websites, emails, blogs, advertisements, brochures, presentations, promotions, public relations materials, and social media.
• Coordinate photography, video, virtual tours, 3D renderings, artwork, and electronic sales presentations for websites, collateral, touchscreens, and campaigns.
• Maintain rolling 3-, 6-, and 12-month marketing calendars and organized files for marketing assets, projects, production schedules, approvals, and vendor records.
• Ensure all customer-facing communications are accurate, current, consistent, and compliant with brand standards.
• Create image and video content for social media and other needs through community visits and other company approved events
• Coordinate with Sales, Operations, Construction, Purchasing, Design, Architecture/Drafting, Land Development, and other departments to verify information before publication.
• Monitor marketing performance, including website traffic, lead sources, campaign results, cost per lead, community traffic, email engagement, conversion trends, and marketing return on investment.
• Provide weekly and monthly reporting to the Director of Sales including results, recommendations, and required follow-up actions.
• Assist with tracking the marketing budget, reviewing vendor invoices, and recommending expenditures based on performance and business priorities.
• Attend community visits, grand openings, Realtor functions, promotions, and other company-sponsored events as needed.

The above statements describe the general nature and level of work being performed and are not intended to be an exhaustive list of all duties, responsibilities, and skills.

All employees will support the organization's mission and vision by exhibiting excellence and competence, collaboration and innovation, respect, commitment to our community, accountability, and ownership.

WHAT YOU BRING:

• Bachelor's degree in marketing, advertising, communications, business, or a related field; equivalent education and experience may be considered.
• Three or more years of marketing experience; homebuilding, residential real estate, or construction-related marketing experience is preferred.
• Demonstrated ability to independently manage multiple projects, deadlines, agencies, and vendors in a fast-paced environment.
• Strong written, verbal, proofreading, organizational, project management, and interpersonal communication skills.
• Working knowledge of websites, CRM and email platforms, social media, digital advertising, analytics tools, and Microsoft Office.
• Adobe Photoshop, InDesign, WordPress, or comparable creative and website experience is preferred.
• Strong attention to detail, initiative, accountability, sound judgment, and the ability to turn sales priorities into clear marketing actions.
• Valid driver's license and ability to reliably travel to communities, sales centers, events, and vendor locations within the market.

PHYSICAL REQUIREMENTS:

• Frequently sits, uses a computer keyboard, handles objects or controls, talks, and hears.
• Position may require standing, walking, bending, stooping, grasping, writing, typing, repetitive motions, visual acuity, and occasional stair climbing.
• Regularly travels as a vehicle driver or passenger and occasionally works at active construction sites, sales centers, models, and outdoor community locations.
• Specific vision abilities include close vision, peripheral vision, depth perception, and the ability to adjust focus.
• May occasionally lift and/or move up to 40 pounds.

We are an Equal Opportunity Employer and aDrug-Free Workplace.

Neal Communities and its affiliated entities work with a limited group of approved recruiting partners under a signed agreement. We do not accept unsolicited resumes, candidate referrals, or inquiries from other third-party agencies. Any resumes submitted without a current, signed recruiting agreement in place will be treated as direct applications, and Neal Communities and its affiliates will not pay any associated fees.

This policy applies to all job postings across NealCareers.com and any other platforms where Neal Communities or its affiliated companies advertise open positions.

Required

Team Player

Works well as a member of a group

Detail Oriented

Capable of carrying out a given task with all details necessary to get the task done well

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.