Marketing Specialist - Enrollment Marketing & CRM Communications

NC Community Colleges; Fayetteville (NC); Vor Ort; USD 45.000 - 55.000; Vollzeit

Zusammenfassung

Fayetteville Technical Community College in North Carolina is seeking a Marketing Specialist for Enrollment Marketing & CRM Communications. The role focuses on building targeted campaigns that guide prospective students from inquiry through enrollment, using multichannel messaging and data-driven tactics.

You will collaborate with CRM admins, academic programs, and recruitment teams to create content, coordinate campaigns, and support open houses and events, ensuring brand consistency and

Qualifikationen

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, Graphic Design, Digital Marketing or related field.
• Minimum of two years’ professional experience in marketing, communications, enrollment services, recruitment marketing, content development, or a related field.

Aufgaben

• CRM Marketing and Lead Nurturing: develop lead-nurturing campaigns and personalized communication across the enrollment funnel.
• Program Marketing and Workforce Pathway Promotion: create program campaigns highlighting benefits, pathways, and outcomes.
• Content Development and Communications: craft persuasive content for recruitment, enrollment, retention, and engagement.
• Marketing Design and Recruitment Support: design promotional materials and support events with targeted messaging.

Kenntnisse

CRM platforms

Marketing communications

Lead nurturing

Content development

Analytics

Multichannel marketing

Ausbildung

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, Graphic Design, Digital Marketing or related field

Tools

Adobe Creative Cloud

Microsoft 365

Jobbeschreibung

Marketing Specialist - Enrollment Marketing & CRM Communications

Fayetteville Technical Community College

Salary Grade

Minimum starting salary $49,915 annually

Job Category

Professional

Application Period

Opens:

Closes: 01/01/2027

Employment Type

Full Time

Minimum Qualifications

• A Bachelor’s degree from an accredited college or university in Marketing, Communications, Public Relations, Journalism, Business, Graphic Design, Digital Marketing or related field.
• Minimum of two years’ professional experience in marketing, communications, enrollment services, recruitment marketing, content development, or a related field.

Preferred Qualifications

• Four years of professional experience in marketing, communications, enrollment marketing, workforce development marketing or a related field.
• Experience with CRM platforms, marketing automation, lead-nurturing campaigns, and enrollment-focused communication strategies.
• Experience creating marketing content for higher education, workforce development, career and technical education or adult learning programs.
• Proficiency with Adobe Creative Cloud, Microsoft 365, and digital marketing platforms.
• Experience measuring campaign performance and using analytics to improve recruitment and enrollment outcomes.

Position Description

Essential Duties—Duties may include, but are not limited to, the following:

CRM Marketing and Lead Nurturing

• Partner with the CRM Administrator to develop lead-nurturing campaigns and personalized communication strategies across the enrollment funnel.
• Create segmented email, text, and multichannel workflows based on student interests, academic goals, enrollment stage, and engagement activity.
• Develop conversion-focused content that supports inquiry, application, registration and enrollment.
• Analyze engagement and campaign performance to improve communications and conversion rates while maintaining message consistency.

Program Marketing and Workforce Pathway Promotion

• Develop program-specific campaigns and materials that communicate program benefits, educational pathways, certifications, transfer opportunities, industry demand and employment outcomes.
• Maintain working knowledge of the College’s academic, workforce training and continuing education offerings.
• Research and communicate relevant labor market information, industry trends, salary ranges and career outcomes.
• Collaborate with academic and workforce development teams to identify program strengths, employer partnerships and student success stories, particularly in high-demand sectors.

Content Development and Communications

• Create, edit and proofread persuasive content for recruitment, enrollment, retention and engagement across digital and traditional channels.
• Develop student and graduate profiles, employer testimonials and feature stories that highlight achievement and workforce outcomes.
• Adapt content for prospective and current students, parents, employers, alumni and community stakeholders.
• Maintain College messaging, brand voice and communication standards, and support enrollment campaigns, strategic initiatives, special projects and community outreach.

Marketing Design and Recruitment Support

• Design and coordinate production of brochures, flyers, program guides, postcards, presentations, email templates, landing pages, digital advertisements, signage and other promotional materials.
• Support recruitment events, open houses, workforce showcases, and outreach activities with targeted creative materials and messaging.
• Coordinate promotional collateral, branded merchandise, event materials and vendor-produced items.
• Manage multiple projects and deadlines, ensuring materials are accurate, accessible, brand-compliant, and production-ready.