Enrollment Marketing & CRM Specialist

NC Community Colleges; Fayetteville (NC); On-site; USD 45,000 - 55,000; Full time

Job summary

Fayetteville Technical Community College in North Carolina is seeking a Marketing Specialist for Enrollment Marketing & CRM Communications. The role focuses on building targeted campaigns that guide prospective students from inquiry through enrollment, using multichannel messaging and data-driven tactics.

You will collaborate with CRM admins, academic programs, and recruitment teams to create content, coordinate campaigns, and support open houses and events, ensuring brand consistency and

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, Graphic Design, Digital Marketing or related field.
• Minimum of two years’ professional experience in marketing, communications, enrollment services, recruitment marketing, content development, or a related field.

Responsibilities

• CRM Marketing and Lead Nurturing: develop lead-nurturing campaigns and personalized communication across the enrollment funnel.
• Program Marketing and Workforce Pathway Promotion: create program campaigns highlighting benefits, pathways, and outcomes.
• Content Development and Communications: craft persuasive content for recruitment, enrollment, retention, and engagement.
• Marketing Design and Recruitment Support: design promotional materials and support events with targeted messaging.

Skills

CRM platforms

Marketing communications

Lead nurturing

Content development

Analytics

Multichannel marketing

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, Graphic Design, Digital Marketing or related field

Tools

Adobe Creative Cloud

Microsoft 365

Job description

Fayetteville Technical Community College in North Carolina is seeking a Marketing Specialist for Enrollment Marketing & CRM Communications. The role focuses on building targeted campaigns that guide prospective students from inquiry through enrollment, using multichannel messaging and data-driven tactics.

You will collaborate with CRM admins, academic programs, and recruitment teams to create content, coordinate campaigns, and support open houses and events, ensuring brand consistency and