Marketing Specialist, Email & Retention

Yamibuy; Brea, Northern (CA, KY); Hybrid; USD 50,000 - 73,000; Full time

Benefits offered by this job

401(k) matching

Health insurance: medical, vision, and

PTO: vacation, sick, holidays

On-site gym/pool and game rooms

Coffee and snacks

Job summary

Yamibuy is seeking a Lifecycle Marketing Manager to lead and execute cross-channel campaigns (email, push, SMS, and in-app) with a focus on automation and customer experience. You will coordinate with product, design, and operations to drive revenue and engagement.

You will own segmentation, content creation, and testing strategies, leveraging analytics tools to optimize outcomes across regions and product categories.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 2+ years full-time experience in developing lifecycle marketing programs (email, push, SMS, in-app, site, etc.).
• Strong attention to detail and high-quality content execution.
• Excellent copywriting across platforms (social media, blogs, product descriptions).
• Visual/design sensibility to guide customer journey.
• Experience with segmentation, automation, and A/B testing.
• Knowledge of conversion, re-engagement, and retention strategies.
• Proficiency with analytics tools (Google Analytics, Tableau, GTM).
• Ability to drive vision through consensus and data-driven persuasion.
• Strong Excel skills; SQL and HTML proficiency preferred.

Responsibilities

• Plan and execute lifecycle marketing campaigns across email, push, SMS, and in-app channels.
• Own performance tracking and reporting for all lifecycle channels.
• Execute segmentation-based campaigns by language site, customer segment, and category affinity.
• Design and run A/B and multivariate tests for subject lines, content, cadence, and timing.
• Collaborate with operations and design to launch and optimize campaigns.
• Assist in managing marketing automation processes for accuracy and effectiveness.
• Handle other related projects as assigned.

Skills

Lifecycle marketing

Copywriting

Analytics

Segmentation

A/B testing

Excel

SQL

HTML

Cross-functional collaboration

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

Google Analytics

Tableau

GTM

SQL

Job description

Brea, United States | Posted on 08/17/2026

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation:

401(k) matching

Health insurance: medical, vision, and dental

Paid time off (PTO): vacation, sick, and holidays

On-site gym/pool and game rooms

Coffee and snacks

$50-73K and above

Job Summary:

In this role, you will lead the strategy development and execution for Yami’s lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications, and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.

Job Responsibilities:

• Plan and execute strategic email, push, SMS, and in-app channels marketing campaigns, driving revenue growth and customer engagement. This includes conceptualizing campaigns, managing scheduling, writing compelling copy, and making HTML edits to support product launches, promotions, and cross-sell/up-sell initiatives.
• Own performance tracking and reporting for all lifecycle channels.
• Execute segmentation-based campaigns across lifecycle channels, customizing content, product selection, and offers by language site, customer segment, and category affinity.
• Design and execute A/B and multivariate tests to optimize subject lines, creative content, cadence, segmentation, and timing, providing actionable insights to enhance email campaign performance.
• Collaborate closely with cross-functional teams, including operations and design, to ensure smooth project launches and the ongoing optimization and enhancement of campaigns.
• Assit in managing marketing automation processes to ensure accuracy and optimize effectiveness.
• Other related projects as assigned.

Qualification (Required):

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 2+ year Full-time experience in developing lifecycle marketing programs (email, push, SMS, in-app, site, etc.; experience with enterprise-grade ESP preferred).
• Strong attention to detail and ability to maintain high-quality standards in both content and execution.
• Excellent copywriting skills, with experience crafting engaging and persuasive content across multiple platforms (e.g., social media, blogs, product descriptions).
• Visual/Design sensibility to support communication and guide the customer journey through campaign assets.
• Experience with segmentation, targeting, automation, and A/B testing.
• Knowledge of customer conversion, re-engagement, and retention strategies.
• Proficiency with analytics tools (e.g., Google Analytics, Tableau, GTM).
• Ability to execute a vision through consensus, negotiation, and data-driven persuasion
• Strong Excel skills; SQL and HTML proficiency preferred.
• Keen awareness of social media trends and major e-commerce platforms, staying up-to-date with trends that impact marketing strategies and customer engagement.
• Strong interest in marketing across categories such as food, beauty, and home, with a passion for creating impactful campaigns in these verticals.
• Positive attitude and flexibility to adapt to evolving business needs, with a proactive approach to problem-solving in a fast-paced environment.
• Customer-first mindset when approaching projects