Digital Marketing Specialist

CDF - Doors, Frames & Hardware; Gallatin (TN); On-site; USD 55,000 - 75,000; Full time

Job summary

CDF - Doors, Frames & Hardware is seeking a Digital Marketing Specialist to own our customer lifecycle marketing and community management channels. You will maximize lifetime value and brand loyalty across our large-scale paid media campaigns.

You will work with creative, website, and performance marketing teams to convert shoppers into loyal customers while fostering an engaged online community and cross-property consistency.

Qualifications

• Miniumum of 2 years of dedicated digital marketing experience in an eCommerce, B2B, or corporate environment.
• Hands-on, practical experience utilizing email marketing platforms, social media scheduling dashboards, and marketing analytics tools.
• Advanced Copywriting Skills: Exceptional written communication with a proven track record of mastering distinct brand voices and delivering consumer-facing text that requires minimal managerial review.
• Execution Autonomy: Proven ability to work independently with minimal oversight, taking complete ownership of a multi-channel content and deployment calendar.
• Data Literacy: Strong analytical skills; comfortable running A/B tests, generating performance reports, and translating engagement metrics into tactical growth.

Responsibilities

• Email & SMS Lifecycle Marketing: Independently strategize, build, copywrite, and deploy the promotional email and SMS marketing calendars for both brand properties.
• Automated Flow Optimization: Design, implement, and continuously A/B test behavior-triggered automated sequences (Welcome Series, Abandoned Cart, Post-Purchase, Win-Backs) to capture missed revenue.
• Database Management and Segmentation: Maintain healthy customer lists, perform regular list hygiene, and segment subscribers based on purchase history, behavior, and engagement to deliver targeted messaging.
• Reputation & Community Management: Actively manage and respond to public customer reviews, feedback, and Q&A across platforms like Google Business Profile, BBB, Trustpilot, and direct site reviews.
• Social & Forum Moderation: Monitor and engage with customer comments, direct messages, and brand mentions across social channels and forums (e.g., Reddit, Quora) to protect brand voice and resolve customer friction.
• Brand Voice & Trust: Ensure all public customer touchpoints uphold brand standards, turning negative interactions into positive outcomes and fostering active, loyal customer communities.
• Forums and Social Listening: Proactively monitor Reddit, Quora, and industry-specific forums to identify relevant customer pain points, join active discussions, and position our brands as authoritative solutions through high-value comment engagement.
• Organic Content Distribution & Social Strategy: Publishing Management with Creative Content Specialist; scheduling, formatting, and distributing assets across YouTube, Instagram, Facebook, and LinkedIn.
• Strategic Copywriting: Craft high-performing social captions, platform descriptions, hooks, and titles tailored to each platform's best practices.
• Cross-Channel Alignment: Coordinate organic social rollout schedules to mirror current website promotions, product launches, and seasonal campaigns.
• Data Analysis & KPI Reporting: Use GA4 and dashboards to track retention and KPIs; prepare weekly and monthly reports for leadership.

Skills

Digital marketing experience

Copywriting

Execution autonomy

Data analytics

Education

Bachelor's degree

Tools

Email marketing platforms

Social media dashboards

Marketing analytics tools

Job description

Job Summary:

We are seeking an execution-focused, autonomous Digital Marketing Specialist to own our customer lifecycle marketing and community management channels. In this role, you will take the lead on maximizing the lifetime value of the high-volume traffic driven by our large-scale paid media campaigns, focusing entirely on maximizing customer lifetime value and brand loyalty across distinct corporate properties.

Job Summary:

We are seeking an execution-focused, autonomous Digital Marketing Specialist to own our customer lifecycle marketing and community management channels. In this role, you will take the lead on maximizing the lifetime value of the high-volume traffic driven by our large-scale paid media campaigns, focusing entirely on maximizing customer lifetime value and brand loyalty across distinct corporate properties.

As a mid-level professional, you will manage day-to-day operations independently, acting as the connective tissue between our creative, website, and performance marketing teams. You will turn newly acquired shoppers into loyal, repeat customers while fostering a highly engaged, well-moderated online community, ensuring high lifetime value (LTV) and brand loyalty across every touchpoint.

Supervisory Responsibilities:

None

Duties and Responsibilities:

Email & SMS Lifecycle Marketing

• Campaign Ownership: Independently strategize, build, copywrite, and deploy the promotional email and SMS marketing calendars for both brand properties.
• Automated Flow Optimization: Design, implement, and continuously A/B test behavior-triggered automated sequences (Welcome Series, Abandoned Cart, Post-Purchase, Win-Backs) to capture missed revenue.
• Database Management and Segmentation: Maintain healthy customer lists, perform regular list hygiene, and segment subscribers based on purchase history, behavior, and engagement to deliver targeted messaging.

Reputation & Community Management

• Review & Listing Oversight: Actively manage and respond to public customer reviews, feedback, and Q&A across platforms like Google Business Profile, BBB, Trustpilot, and direct site reviews.
• Social & Forum Moderation: Monitor and engage with customer comments, direct messages, and brand mentions across social channels and forums (e.g., Reddit, Quora) to protect brand voice and resolve customer friction.
• Brand Voice & Trust: Ensure all public customer touchpoints uphold brand standards, turning negative interactions into positive outcomes and fostering active, loyal customer communities.
• Forums and Social Listening: Proactively monitor Reddit, Quora, and industry-specific forums to identify relevant customer pain points, join active discussions, and position our brands as authoritative solutions through high-value comment engagement.

Organic Content Distribution & Social Strategy

• Publishing Management: Partner closely with the Creative Content Specialist to schedule, format, and distribute finished assets across YouTube, Instagram, Facebook, and LinkedIn.
• Strategic Copywriting: Craft high-performing social captions, platform descriptions, hooks, and titles tailored to each social platform's best practices.
• Cross-Channel Alignment: Coordinate organic social rollout schedules to seamlessly mirror current website promotions, product launches, and seasonal campaigns.

Data Analysis & KPI Reporting

• Analytics Tracking: Leverage Google Analytics 4 (GA4) and marketing performance dashboards to track, compile, and interpret retention and organic KPIs.
• Insight Delivery: Prepare clean weekly and monthly organic performance reports for senior leadership, translating data trends into actionable content and email strategy adjustments.

Event & Trade Show Coordination (Special Projects)

• Event Execution: Take the tactical lead on our trade shows, managing logistics, booth marketing collateral coordination, vendor timelines, and promotional outreach leading up to and following the event.

Required Skills/Abilities:

• Experience: Miniumum of 2 years of dedicated digital marketing experience in an eCommerce, B2B, or corporate environment.
• Technical Tool Proficiency: Hands-on, practical experience utilizing email marketing platforms, social media scheduling dashboards, and marketing analytics tools.
• Advanced Copywriting Skills: Exceptional written communication skills with a proven track record of mastering distinct brand voices and delivering consumer-facing text that requires minimal managerial review.
• Execution Autonomy: Proven ability to work independently with minimal oversight, taking complete ownership of a multi-channel content and deployment calendar.
• Data Literacy: Strong analytical skills; comfortable running A/B tests, generating performance reports, and translating engagement metrics into tactical growth.

Education and Experience:

Education: Bachelor’s degree in Marketing, Communications, Business Administration, English, or a related field. (Equivalent direct, provable on-the-job corporate experience may be considered in lieu of a degree).

Professional Experience: Minimum of 2 years of full-time, dedicated digital marketing experience, specifically with managing email lifecycle marketing and community engagement.

Track Record: Proven success autonomously managing multi-channel content calendars and deploying email marketing campaigns that require minimal managerial oversight.

Industry Context (Preferred but not required): Prior experience in B2B marketing, manufacturing, or multi-brand eCommerce environments is highly desirable.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Job Classification:

Salary, exempt

Reporting Structure:

Reports to Director of eCommerce