Lifecycle Marketing Strategist

Applydigital; New York (NY); Hybrid; USD 130,000 - 180,000; Full time

Job summary

APPLY is seeking a Senior Marketing Strategist to lead lifecycle and retention programs across email, web, push, social, and SMS for top-tier clients. You’ll translate client objectives into measurable campaigns and drive growth and long-term engagement.

Reporting to the Marketing Services team, you will shape cross-channel strategies, write briefs, track analytics, manage multiple workstreams, and partner with clients to deliver high-impact results.

Qualifications

• 8+ years of lifecycle/retention marketing strategy experience (agency experience preferred).
• Extensive knowledge of email, SMS, and push channels and top-of-funnel marketing.
• Proven growth marketing success with hands-on automation tools (Iterable, Braze, Segment, Klaviyo, Customer.io).
• Experience using data for complex personalization marketing programs.
• Experience using BI/analytics tools (Looker, Tableau) or Mixpanel/Amplitude.
• Ability to manage multiple workstreams and stakeholders.
• Hands-on insights-driven strategic capabilities for clients.
• Strong technical awareness of consumer behavior and cross-channel marketing trends.

Responsibilities

• Strategic planning, ideation, and optimization of cross-channel campaigns (email, web, push, social, SMS) for lifecycle/retention.
• Write briefs and approve assets; ensure methodologies and sizing maximize impact.
• Provide analytics dashboards and reports to guide growth and pivots.
• Develop client relationships, foster advocacy and referrals.
• Participate in sales pitches and scoping as a growth SME.
• Estimate effort for new projects, extensions, renewals, and expanded scopes.

Skills

Lifecycle marketing

Retention marketing

Cross-channel marketing

Analytics & BI

Project management

Stakeholder management

AI awareness

Written communication

Tools

Iterable

Braze

Segment

Klaviyo

Customer.io

Looker

Tableau

Mixpanel

Amplitude

Job description

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world’s most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc’teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.

LOCATION

This is a hybrid position. The preferred candidate should be based in (or within a location commutable to) New York, NY, working in hours that align with the Eastern Time Zone.

THE ROLE

As a Senior Marketing Strategist, you'll play a critical role in providing strategic direction and growth marketing support for our top-tier clients. Reporting into the Marketing Services team, you will be responsible for developing and optimizing cross-channel marketing strategies across email, web, push, social, and SMS, with a primary focus on lifecycle and retention programs. You will help translate complex client objectives into measurable, high-impact marketing programs that drive growth and long-term engagement.

Strategic Planning & Ideation

• Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs.
• Write briefs and approve all created assets.
• Ensure all recommendations have a clear and concise methodology, are appropriately sized to maximize impact and ease of execution, and instill confidence in the results.

Analytics & Optimization

• Provide ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots.
• Continually track and develop a clear record of incremental revenue sourced from owned initiatives.

Client Relationship Management

• Develop strong relationships and rapport with clients, instilling confidence in agency work and fostering advocacy and referrals.

Sales & Growth Support

• Participate in sales pitches and scoping conversations as a multi-channel growth subject matter expert.
• Help identify the appropriate level of effort required to support new projects, extensions, renewals, and expanded scopes.

Requirements

• 8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred).
• Extensive knowledge of email, SMS, and push channels, as well as top-of-funnel marketing.
• Solid track record of growth marketing successes, with hands-on platform experience in automation tools such as Iterable, Braze, Segment, Klaviyo, or Customer.io.
• Direct experience leveraging data for complex personalization marketing programs.
• Direct experience providing marketing campaign and program analysis using BI tools (Looker, Tableau) or analytics tools (Mixpanel, Amplitude).
• Demonstrated ability to manage multiple workstreams and stakeholders simultaneously.
• Hands‑on approach that delivers sharp strategic insights for clients.
• Strong technical edge with current knowledge of consumer behavior trends, cross-channel marketing, and digital growth strategies.

Additional Skills

• Understanding of AI decisioning tools with current practical application.
• Superior written and communication skills with strong organizational abilities.
• Excellent attention to detail, with the ability to synthesize information from emails and documents into actionable tasks.
• Experience with project management tools.
• Great intuition and a proactive nature.
• Ability to manage multiple projects and clients simultaneously in a fast-paced environment.

The salary range for this role is $130,000- $180,000 USD. We conduct regular benchmarking across various roles, similar industries, and levels to ensure fair compensation packages for all. We are committed to acknowledging each individual's unique strengths and contributions while rewarding the value that they deliver to the team.

LIFE AT APPLY

People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:

Agentic Delivery

Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.

An inclusive and safe environment

We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.

AI & Strategic Upskilling

Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.

Generous vacation policy

Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well‑being.

Customizable benefits

Tailor your extended health and dental plan to your needs, priorities, and preferences.

Flexible work arrangements

We work in a variety of ways, from remote, to in‑office, to a blend of both.

APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section. For recruitment accommodations, please email [e-mail].