Email Marketing Specialist, DTC

Livingood Daily; United States; Remote; USD 75,000 - 80,000; Full time

Job summary

A health-focused company in the United States is seeking an Email Marketing Specialist to execute and optimize their lifecycle marketing efforts across various communication channels. This role involves building and managing email, SMS, and push notification campaigns while ensuring high-quality performance standards. The ideal candidate should have a minimum of 2 years of relevant experience and proficiency in Klaviyo and Shopify. This position offers a salary range of $75,000 to $80,000 depending on experience.

Qualifications

• Minimum of 2 years of hands-on email and SMS marketing experience for a Direct-to-Consumer ecommerce brand.
• Proven experience working within Klaviyo.
• Experience with Shopify.

Responsibilities

• Execute the email, SMS, and push notification strategy.
• Manage and maintain the communications calendar across email, SMS, and push notifications.
• Monitor and optimize campaign performance.

Skills

Email marketing

SMS marketing

Data analysis

Campaign optimization

Klaviyo

Shopify

Job description

Every month in the United States over 100 million people take a prescription drug through our sick care system. Our vision is to equip 10 million people with REAL health solutions. Every day we lead people out of sick care to experience REAL health through all-natural health supplements, trainings, challenges, and a lifestyle to Live Good. We are a scrappy bunch that is turning this start-up into a nationwide movement. Attitude is our most important value as of course, we are Living Good. We care about the work we do, whom we do it for, and whom we do it with. Throughout our week we thrive off growth, honor each other while we do it, and of course, we are really into being healthy. It's not a job to us, it's a purpose. When people live good they can then do a lot of good in the world.

Position Summary

Livingood Daily is seeking a detail-oriented, execution focused Email Marketing Specialist to support and scale our lifecycle marketing efforts across email, SMS, and push notifications. Reporting to the Lifecycle Marketing Manager, this role will be responsible for executing, optimizing, and reporting on customer communication programs that drive acquisition, retention, and lifetime value.

This role oversees an external email and SMS agency that handles the majority of campaign and flow production. However, this position is expected to be hands‑on and keyboard‑ready, stepping in to build, edit, QA, and deploy campaigns and flows as needed to ensure timelines, quality, and performance standards are met. The ideal candidate is highly organized, data‑driven, comfortable managing agencies, and confident executing within Klaviyo and Shopify.

The salary range for this role is $75,000-$80,000, depending on experience.

What you’ll do

• Execute the email, SMS, and push notification strategy by building and optimizing campaigns, flows, segmentation, deliverability, and channel performance to support lifecycle goals.
• Own end‑to‑end execution of email and SMS initiatives, including template building or HTML, copywriting support, asset coordination, QA, and deployment.
• Provide oversight and day‑to‑day management of the email marketing agency, ensuring output quality, on‑time delivery, and alignment with strategy, brand, and performance goals.
• Manage and maintain the communications calendar across email, SMS, and push notifications.
• Develop and execute lifecycle programs that support onboarding, education, repeat purchase, subscription adoption, and churn reduction.
• Design and implement sophisticated automated email workflows, ensuring timely and relevant communications throughout the customer lifecycle.
• Develop customer segmentation strategies based on behavior, purchase history, and engagement metrics, driving personalized messaging that resonates with distinct customer segments.
• Leverage customer insights to create dynamic, personalized content, ensuring emails are tailored based on individual customer behavior.
• Monitor and optimize campaign performance, including open rate, click‑through rate, revenue, engagement, unsubscribes, and deliverability.
• Implement A/B testing and experimentation across subject lines, content, CTAs, timing, and segmentation to continuously improve campaign effectiveness.
• Produce regular reporting and executive‑ready summaries, providing insights, learnings, and recommendations to inform strategy.
• Coordinate with creative, growth marketing, product and customer experience teams to ensure a cohesive customer journey and consistent messaging across all touchpoints.
• Ensure email, SMS, and push programs comply with relevant regulations, privacy requirements, and platform best practices.
• Ensure list hygiene and manage subscriber data, optimizing segmentation standards for better campaign targeting and effectiveness.
• Stay current on trends and best practices in e‑commerce, lifecycle marketing, loyalty, and mobile engagement, identifying new opportunities for growth.

Required Experience

• Minimum of 2 years of hands‑on email and SMS marketing experience for a Direct‑to‑Consumer ecommerce brand
• Proven experience working within Klaviyo
• Experience with Shopify
• Demonstrated hands‑on experience creating, deploying, and optimizing email and SMS campaigns and flows, including QA and testing
• Experience managing and coordinating with external agencies or vendors, with the ability to review work, provide feedback, and fill execution gaps as needed
• Strong understanding of lifecycle marketing fundamentals, including consumer journeys, onboarding, retention, and segmentation strategy
• Ability to manage technical improvements and integrations within CRM platforms, including data flows, events, and customer attributes
• Strong analytical skills with the ability to translate complex performance data into clear insights, summaries, and actionable recommendations
• Excellent attention to detail with a demonstrated QA mindset across content, links, logic, and deliverability
• Ability to independently prioritize time and manage multiple projects in a fast paced environment
• Experience with subscription platforms such as Loop or similar tools
• Strong copywriting skills are a plus
• Loyalty or rewards program experience is a plus
• Mobile app or push notification marketing experience is a plus
• Must be able to work Eastern Standard Time hours