Marketing Specialist, Email & Retention

Yami; Brea (CA); On-site; USD 50,000 - 73,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

Paid time off

On-site gym

Coffee and snacks

Job summary

Yami is seeking a Lifecycle Marketing Lead to drive strategy and execution across email, in-app messaging, mobile push, and SMS. You will champion the customer experience and coordinate cross-functional teams to boost engagement.

You will own campaign planning, segmentation, testing, and performance reporting, using analytics tools to optimize revenue across food, beauty, and home categories.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 2+ years of full-time experience in developing lifecycle marketing programs (email, push, SMS, in-app, site, etc.; ESP experience preferred).
• Strong attention to detail and ability to maintain high-quality standards in content and execution.
• Excellent copywriting skills across multiple platforms (social, blogs, product descriptions).
• Visual/design sensibility to guide customer journey through campaign assets.
• Experience with segmentation, targeting, automation, and A/B testing.
• Knowledge of customer conversion, re-engagement, and retention strategies.
• Proficiency with analytics tools (Google Analytics, Tableau, GTM).
• Ability to influence via data-driven persuasion.

Responsibilities

• Plan and execute strategic email, push, SMS, and in-app campaigns, driving revenue growth and customer engagement.
• Own performance tracking and reporting for lifecycle channels.
• Execute segmentation-based campaigns across lifecycle channels, customizing content and offers by language site, customer segment, and category affinity.
• Design and execute A/B and multivariate tests to optimize subject lines, creative content, cadence, segmentation, and timing.
• Collaborate with cross-functional teams, including operations and design, to ensure smooth launches and ongoing optimization.
• Assist in managing marketing automation processes to ensure accuracy and effectiveness.
• Other related projects as assigned.

Skills

Email marketing

Push notifications

SMS marketing

In-app messaging

Lifecycle campaigns

Segmentation

Automation

A/B testing

Copywriting

Excel

SQL

HTML

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Tools

Google Analytics

Tableau

GTM

Job description

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation:

401(k) matching

Health insurance: medical, vision, and dental

Paid time off (PTO): vacation, sick, and holidays

On-site gym/pool and game rooms

Coffee and snacks

$50-73K and above

Job Summary:

In this role, you will lead the strategy development and execution for Yami’s lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications, and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.

Job Responsibilities:

• Plan and execute strategic email, push, SMS, and in-app channels marketing campaigns, driving revenue growth and customer engagement. This includes conceptualizing campaigns, managing scheduling, writing compelling copy, and making HTML edits to support product launches, promotions, and cross-sell/up-sell initiatives.
  
• Own performance tracking and reporting for all lifecycle channels.
  
• Execute segmentation-based campaigns across lifecycle channels, customizing content, product selection, and offers by language site, customer segment, and category affinity.
  
• Design and execute A/B and multivariate tests to optimize subject lines, creative content, cadence, segmentation, and timing, providing actionable insights to enhance email campaign performance.
  
• Collaborate closely with cross-functional teams, including operations and design, to ensure smooth project launches and the ongoing optimization and enhancement of campaigns.
  
• Assit in managing marketing automation processes to ensure accuracy and optimize effectiveness.
  
• Other related projects as assigned.
  
  

Qualification (Required):

• Bachelor’s degree in Business, Marketing, Communications, or related field.
  
• 2+ year Full-time experience in developing lifecycle marketing programs (email, push, SMS, in-app, site, etc.; experience with enterprise-grade ESP preferred).
  
• Strong attention to detail and ability to maintain high-quality standards in both content and execution.
  
• Excellent copywriting skills, with experience crafting engaging and persuasive content across multiple platforms (e.g., social media, blogs, product descriptions).
  
• Visual/Design sensibility to support communication and guide the customer journey through campaign assets.
  
• Experience with segmentation, targeting, automation, and A/B testing.
  
• Knowledge of customer conversion, re-engagement, and retention strategies.
  
• Proficiency with analytics tools (e.g., Google Analytics, Tableau, GTM).
  
• Ability to execute a vision through consensus, negotiation, and data-driven persuasion
  
• Strong Excel skills; SQL and HTML proficiency preferred.
  
• Keen awareness of social media trends and major e-commerce platforms, staying up-to-date with trends that impact marketing strategies and customer engagement.
  
• Strong interest in marketing across categories such as food, beauty, and home, with a passion for creating impactful campaigns in these verticals.
  
• Positive attitude and flexibility to adapt to evolving business needs, with a proactive approach to problem-solving in a fast-paced environment.
  
• Customer-first mindset when approaching projects