Lifecycle Marketing Lead — Email & Retention

Yami; Brea (CA); On-site; USD 50,000 - 73,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

Paid time off

On-site gym

Coffee and snacks

Job summary

Yami is seeking a Lifecycle Marketing Lead to drive strategy and execution across email, in-app messaging, mobile push, and SMS. You will champion the customer experience and coordinate cross-functional teams to boost engagement.

You will own campaign planning, segmentation, testing, and performance reporting, using analytics tools to optimize revenue across food, beauty, and home categories.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 2+ years of full-time experience in developing lifecycle marketing programs (email, push, SMS, in-app, site, etc.; ESP experience preferred).
• Strong attention to detail and ability to maintain high-quality standards in content and execution.
• Excellent copywriting skills across multiple platforms (social, blogs, product descriptions).
• Visual/design sensibility to guide customer journey through campaign assets.
• Experience with segmentation, targeting, automation, and A/B testing.
• Knowledge of customer conversion, re-engagement, and retention strategies.
• Proficiency with analytics tools (Google Analytics, Tableau, GTM).
• Ability to influence via data-driven persuasion.

Responsibilities

• Plan and execute strategic email, push, SMS, and in-app campaigns, driving revenue growth and customer engagement.
• Own performance tracking and reporting for lifecycle channels.
• Execute segmentation-based campaigns across lifecycle channels, customizing content and offers by language site, customer segment, and category affinity.
• Design and execute A/B and multivariate tests to optimize subject lines, creative content, cadence, segmentation, and timing.
• Collaborate with cross-functional teams, including operations and design, to ensure smooth launches and ongoing optimization.
• Assist in managing marketing automation processes to ensure accuracy and effectiveness.
• Other related projects as assigned.

Skills

Email marketing

Push notifications

SMS marketing

In-app messaging

Lifecycle campaigns

Segmentation

Automation

A/B testing

Copywriting

Excel

SQL

HTML

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Tools

Google Analytics

Tableau

GTM

Job description

Yami is seeking a Lifecycle Marketing Lead to drive strategy and execution across email, in-app messaging, mobile push, and SMS. You will champion the customer experience and coordinate cross-functional teams to boost engagement.

You will own campaign planning, segmentation, testing, and performance reporting, using analytics tools to optimize revenue across food, beauty, and home categories.