Marketing Specialist, Rednote

Yami; Brea (CA); On-site; USD 50,000 - 71,000; Full time

Benefits offered by this job

401(k) matching

Health insurance: medical, vision, and dental

Paid time off (PTO)

On-site gym/pool and game rooms

Coffee and snacks

Job summary

A leading e-commerce platform in California is seeking a Social Media Specialist to manage its presence on RedNote. The role involves content planning, performance tracking, and collaboration with various teams. Applicants must have a Bachelor’s degree and strong communication skills in Mandarin. Competitive salary and benefits are offered, including 401(k) matching and health insurance.

Qualifications

• 1–3 years of experience in social media or digital content creation.
• Strong understanding of RedNote’s platform ecosystem.
• Excellent storytelling and visual communication skills in Mandarin.

Responsibilities

• Plan and publish engaging content on RedNote.
• Manage Yami’s official RedNote accounts.
• Collaborate with internal departments for content coordination.

Skills

Social media management

Content creation

Mandarin communication

Storytelling

Project management

Education

Bachelor’s degree in Marketing or related field

Job description

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Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation

• 401(k) matching
• Health insurance: medical, vision, and dental
• Paid time off (PTO): vacation, sick, and holidays
• On-site gym/pool and game rooms
• Coffee and snacks
• 50K-71K

Job Summary

We are looking for a creative and organized social media specialist (RedNote) to join our marketing team. This role is responsible for managing our brand’s presence on RedNote, including content planning and production, daily account management, performance tracking, and cross-functional collaboration with internal teams and external partners. This position requires the ability to communicate (verbal and written) in Mandarin.

Job Responsibilities

• Plan, create, and publish engaging content (posts, photos, videos) on RedNote aligned with brand strategy and campaign goals.
• Manage and grow Yami’s official RedNote accounts, including follower growth and community engagement.
• Work closely with internal departments (such as design, retail, and product teams) to coordinate content themes and promotional activities.
• Collaborate with the RedNote team and external partners to optimize content performance and explore promotional opportunities.
• Monitor content metrics and user feedback to improve strategy and maximize impact.
• Stay up-to-date on RedNote trends, platform updates, and competitor activities.
• Perform other duties as assigned.

Qualifications (Required)

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• 1–3 years of experience in social media or digital content creation; experience with RedNote is a strong plus.
• Strong understanding of RedNote’s platform ecosystem, tone, and audience behavior.
• Excellent storytelling, writing, and visual communication skills in Mandarin Chinese.
• Proficiency in English for internal communication and collaboration.
• Ability to manage multiple projects and deadlines with high attention to detail.
• Passion for lifestyle, beauty, food, or consumer brands is a plus.
• Please share your resume together with your portfolio that showcases your Marketing / Social Media work sample.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing

Industries

Retail

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