Marketing Specialist - Baton Rouge, LA

JM Test Systems, LLC.; Baton Rouge (LA); On-site; USD 55,000 - 85,000; Full time

Job summary

JM Test Systems, LLC is seeking a Marketing Specialist to own the day-to-day execution of our brand and demand‑generation efforts. This hands‑on role emphasizes turning data into decisions and driving results across divisions.

You’ll manage our social presence, lead a 30+ tradeshow calendar, and translate performance metrics into actionable recommendations using Excel, PowerPoint, and Klaviyo. Collaboration with Sales and leadership is core to success.

Qualifications

• 2-4+ years in marketing, ideally B2B or industrial sectors.
• Strong ownership, self-starter, and able to drive projects with limited oversight.
• Proficient in Excel (VLOOKUP, pivots) and data reporting.
• Experience with Klaviyo or similar email platform.
• Proven ability to manage a 30+ trade shows/year calendar.
• Strong PowerPoint and presentation skills.
• CRM familiarity and ability to link marketing to sales.

Responsibilities

• Brand stewardship across assets to maintain consistency.
• Own social media calendar and posting cadence.
• Pull data from channels and translate into recommendations.
• Create polished PowerPoint presentations for leadership.
• Build and manage Klaviyo campaigns and automation.
• Coordinate 30+ trade shows annually; manage budgets.
• Use CRM to track leads and marketing activity.
• Collaborate with Sales and division leaders on messaging.

Skills

Marketing experience

B2B/Industrial focus

Excel (VLOOKUP, pivot)

Klaviyo or email platform

CRM knowledge

PowerPoint presentations

Strong writing

Tools

Klaviyo

PowerPoint

CRM software

Job description

JM Test Systems is a multi-division metrology, calibration, repair, and electrical safety testing company serving industrial, utility, and energy customers across the U.S. and Canada. We're looking for a Marketing Specialist who's ready to own the day-to-day execution of our brand and demand‑generation efforts, and who thrives on turning data into decisions.

This is a hands‑on, ownership‑driven role for someone who wants a seat at the table, not just a seat at the desk. You'll drive our social presence, run point on 30+ trade shows a year, and use Excel and reporting tools to translate performance data into recommendations that move the needle.

What You’ll Own

• Brand stewardship: Serve as the internal guardrail for our brand, ensuring every customer‑facing asset — from spec sheets to social posts — sticks to brand and messaging guidelines across all divisions.
• Social media: Own our social calendar and planned posting cadence end‑to‑end, keeping every post aligned to our core messaging and voice.
• Data & reporting: Pull performance data and trends from LinkedIn and other channels, build reports using Excel (VLOOKUPs, pivot tables, charts/graphs), and translate the numbers into clear, actionable recommendations.
• Presentation: Build and deliver polished PowerPoint presentations that communicate campaign performance and marketing initiatives to sales and leadership.
• Email marketing: Build and manage campaigns and automation flows in Klaviyo, segmented by customer type and product line.
• Trade show execution: Own enrollment and budget management for a 30+ show annual calendar — sourcing and interpreting exhibitor guides, understanding furnished vs. unfurnished booth space, and coordinating logistics directly with Sales.
• CRM fluency: Use our CRM to track leads, campaigns, and customer touchpoints, and understand how marketing activity connects to the sales pipeline.
• Cross‑functional partnership: Work directly with Sales and division leaders to keep messaging aligned with what's happening in the field.

What We’re Looking For

• 2-4+ years of marketing experience; B2B, industrial, or technical/equipment industries a strong plus
• Proven self‑starter who takes ownership of projects and drives them to completion without heavy oversight
• Excel‑proficient, including VLOOKUPs, pivot tables, and building charts/graphs to surface trends
• Hands‑on experience with Klaviyo or a comparable email marketing platform
• Comfortable managing a busy trade show calendar (budget, enrollment, logistics) — 30+ events/year
• Confident presenter, skilled in building presentations in PowerPoint
• Working knowledge of a CRM and how it supports the sales‑marketing relationship
• Strong writing skills, with the ability to translate technical concepts into clear, customer‑facing content
• A portfolio of past creative or campaign work is welcomed and encouraged — show us what you’ve driven

What We Offer:

• Stable, full-time employment
• Comprehensive benefits package, including:
  • Medical, Dental, and Vision insurance
  • HSA with employer contribution
• 401(k) with company match
• Paid time off, including vacation, sick time, and major holidays
• Opportunities for growth within the organization

WHY JM TEST SYSTEMS

Join a growing, multi‑division company where your ownership of the marketing engine has real, visible impact — from the trade show floor to the LinkedIn feed to the boardroom. If you're looking for a role where you drive the outcomes rather than just support them, we want to hear from you.