Marketing Specialist

Gravity IT Resources; New York (NY); Hybrid; USD 69,000 - 117,000; Full time

Job summary

Gravity IT Resources is seeking a hands-on Digital Marketing Operations Specialist to help a global financial services firm run its website, email, and SEO programs. You’ll work closely with the digital marketing team, web developers, and agency partners to deliver campaigns and site updates on time and error-free.

The ideal candidate has 3–5+ years in digital marketing operations, experience with Optimizely or similar enterprise CMS, Salesforce Marketing Cloud, HTML/CSS, and strong SEO

Qualifications

• 3–5+ years in digital marketing operations or related roles.
• Hands-on experience with an enterprise CMS (Optimizely preferred).
• Experience with Salesforce Marketing Cloud or a comparable enterprise email platform.
• Working knowledge of HTML and CSS.
• Strong SEO fundamentals: metadata, redirects, indexing, structured data.
• Familiarity with GA4 and UTM tracking.
• Experience with SEO visibility tools such as SEMrush, Conductor, or Profound.
• QA, organization, and project coordination skills.

Responsibilities

• Manage website content and publishing in Optimizely CMS across global and regional sites.
• QA pages for accuracy, functionality, accessibility, and mobile responsiveness.
• Partner with web developers on technical SEO, CMS upgrades, migrations, and UAT.
• Build, test, and deploy email campaigns in Salesforce Marketing Cloud, including segmentation and A/B testing.
• Track performance in Google Analytics 4 and Salesforce, and recommend optimizations.
• Document workflows and find ways to improve efficiency through automation and AI tools.

Skills

Digital marketing operations

Content publishing

QA testing

Campaign optimization

HTML & CSS

SEO fundamentals

GA4 & UTM

Automation & AI tooling

Tools

Optimizely CMS

Salesforce Marketing Cloud

Google Analytics 4

SEO tools (SEMrush/Conductor/Profound)

Job description

NO THIRD PARTIES. W-2 only Hybrid Contract 1 year+

Digital Marketing Operations Specialist (Contract)

New York, NY | Hybrid, 3 days onsite

We’re looking for a hands-on Digital Marketing Operations Specialist to help a global financial services firm run its website, email, and SEO programs. You’ll work closely with the digital marketing team, web developers, and agency partners to deliver campaigns and site updates on time and error-free.

What you’ll do

• Manage website content and publishing in Optimizely CMS across global and regional sites
• QA pages for accuracy, functionality, accessibility, and mobile responsiveness
• Partner with web developers on technical SEO, CMS upgrades, migrations, and UAT
• Build, test, and deploy email campaigns in Salesforce Marketing Cloud, including segmentation and A/B testing
• Track performance in Google Analytics 4 and Salesforce, and recommend optimizations
• Document workflows and find ways to improve efficiency through automation and AI tools

What you bring

• 3–5+ years in digital marketing operations, website management, or marketing technology
• Hands-on experience with an enterprise CMS (Optimizely preferred)
• Salesforce Marketing Cloud or a comparable enterprise email platform
• Working knowledge of HTML and CSS
• Solid technical SEO fundamentals: metadata, redirects, indexing, structured data, Google Search Console
• Experience with SEO visibility tools such as SEMrush, Conductor, or Profound
• Familiarity with GA4 and UTM tracking
• Strong QA, organization, and project coordination skills

Nice to have

• Optimizely CMS 12/13
• Advanced SFMC: Journey Builder, Automation Studio, AMPscript, or SQL
• Power BI, Looker Studio, or Demandbase
• Financial services or asset management experience