Founding Marketing Science Lead: Measurement & Impact

adMarketplace; New York (NY); On-site; USD 160,000 - 230,000; Full time

Benefits offered by this job

Health insurance

401k matching

Paid time off

Wellness program

Commuter benefits

Team events

Job summary

adMarketplace seeks a Marketing Science Lead to define and build a measurement function from the ground up in New York. You will design causal studies, build playbooks, and partner with Sales, Product Marketing, and advertisers to demonstrate value.

The role blends hands‑on analytics with leadership, mentoring junior analysts as the function scales, and shaping market‑facing measurement narratives for the business.

Qualifications

• Deep expertise in causal inference, econometrics, experimental design, or marketing measurement.
• Strong understanding of incrementality and advertising effectiveness.
• Experience designing and analyzing experiments such as geo holdouts, matched‑market tests, A/B tests, or other quasi‑experimental designs.
• Strong SQL skills and one of Python or R.
• Ability to communicate statistical concepts to non‑technical audiences.
• Excellent data storytelling and executive/client communication skills.
• Ability to move between hands‑on analysis and strategic leadership.
• Strong commercial judgment - measurement must be scientifically credible and usable.
• Entrepreneurial, builder mindset with independence and scale planning.
• Ability to operate independently today while thinking ahead about future scaling.

Responsibilities

• Own Marketing Science and Incrementality - establish vision for measurement and design geo holdouts, tests, and quasi‑experiments with standards.
• Lead Client‑Facing Measurement - collaborate with advertisers/publishers, design studies, QA, and executive narratives; engage with vendors.
• Productize Measurement and Playbooks - create repeatable processes, tooling, datasets, and workflows; push standardization.
• Shape the Measurement Story - translate findings into credible market‑facing claims with Sales and Marketing.

Skills

Causal inference

Econometrics

Experimental design

SQL

Python

R

Education

Advanced degree in economics

Job description

adMarketplace seeks a Marketing Science Lead to define and build a measurement function from the ground up in New York. You will design causal studies, build playbooks, and partner with Sales, Product Marketing, and advertisers to demonstrate value.

The role blends hands‑on analytics with leadership, mentoring junior analysts as the function scales, and shaping market‑facing measurement narratives for the business.