Marketing Data Science Lead — Experimentation & Growth

Upstart; United States; Remote; USD 195,000 - 270,000; Full time

Benefits offered by this job

Competitive compensation

401(k) with company match

Employee stock purchase program (ESPP)

Comprehensive health coverage

Annual wellness allowance

Paid time off and holidays

Opportunities for onsite collaboration

Job summary

Upstart is seeking a senior leader to head Marketing Science within its Growth, Product, and Ops Analytics team. You will lead analysts and data scientists embedded with marketing channels, driving end-to-end measurement, experimentation, and optimization across direct mail, paid media, and partnerships.

You will set roadmaps with marketing, finance, and product leaders, hire and develop a high-impact team, and elevate measurement practices, including incrementality and attribution, to maximize

Qualifications

• 10+ years in data science and analytics, including 5+ years managing teams of analysts and data scientists.
• Technical depth in reporting, experiments, causal inference, and attribution; know which approach fits a question.
• Proficient in SQL and Python; able to verify team work independently.
• Proven ability to hire well and grow talent into senior roles.
• Clear judgment in ambiguous areas; able to frame questions others haven’t asked and decide value.

Responsibilities

• Lead a team of analysts and data scientists embedded with marketing channels and end-to-end responsible for their work.
• Ride experimentation to the center: decide tests to run and ensure results drive marketing decisions.
• Guide analysis toward explaining performance moves and recommended actions for marketing.
• Drive proactive, untasked analyses that spot problems or opportunities before marketing asks.
• Set a high bar for measurement, including incrementality tests and attribution; ensure quality outputs.
• Collaborate with marketing, finance, and product to shape team roadmap and align with business goals.
• Hire and develop a team that marketing leaders treat as partners, not a reporting service.

Skills

Data science experience

Team management

SQL

Python

Hiring experience

Communication

Education

PhD/Master's in statistics/economics/CS

Tools

Experiments

Causal inference

Attribution modeling

Job description

Upstart is seeking a senior leader to head Marketing Science within its Growth, Product, and Ops Analytics team. You will lead analysts and data scientists embedded with marketing channels, driving end-to-end measurement, experimentation, and optimization across direct mail, paid media, and partnerships.

You will set roadmaps with marketing, finance, and product leaders, hire and develop a high-impact team, and elevate measurement practices, including incrementality and attribution, to maximize