Marketing Science Analyst: Data-Driven Campaign Insights

Jobtailor; California (MO); On-site; USD 60,000 - 90,000; Full time

Job summary

Jobtailor is seeking a data and analytics professional to drive measurement, reporting, and dashboards using Datorama and Tableau. You will QA data, extract insights, and present findings to clients during weekly and monthly calls.

You will collaborate with Planning and Investment on budgets, media plans, ROI development, and ongoing optimization, while staying current with industry trends through training. A university degree and 1+ years of analytics experience are required.

Qualifications

• University degree required.
• 1+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Strong analytical and critical thinking skills; ability to clarify strategic data issues.
• Excellent communication skills; comfortable in ambiguous situations.
• Agency-side media planning knowledge is a plus.

Responsibilities

• Execute measurement plans.
• Produce campaign reports and analyses according to measurement plans.
• Develop dashboards using data visualization tools such as Datorama and Tableau.
• Perform ongoing data QA to ensure reporting and analysis data is accurate.
• Develop observations and actionable insights around campaign results.
• Create data storytelling presentations and slide decks.
• Present reports and proposals to clients during monthly and weekly calls.
• Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
• Keep current with industry trends and developments through training.

Skills

Data Visualization

Campaign Reporting

Audience-Based Marketing

Analytic Skills

Communication Skills

Education

University degree

Tools

Datorama

Tableau

Job description

Jobtailor is seeking a data and analytics professional to drive measurement, reporting, and dashboards using Datorama and Tableau. You will QA data, extract insights, and present findings to clients during weekly and monthly calls.

You will collaborate with Planning and Investment on budgets, media plans, ROI development, and ongoing optimization, while staying current with industry trends through training. A university degree and 1+ years of analytics experience are required.