Marketing Analytics Architect

Jobtailor; California (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor is seeking a senior marketing analytics professional to own lifecycle analytics across web, email, in-product, and other touchpoints. You will connect data from Salesforce, HubSpot, Google Analytics, and ad platforms to optimize customer journeys and measure marketing effectiveness.

Responsibilities include building audience segmentation, designing data pipelines with Airbyte/Fivetran/dbt/BigQuery, and collaborating with Demand Gen, Product Marketing, and Engineering.

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, product analytics, data science, or another quantitative role, ideally supporting B2B, developer-focused, API, or usage-based products
• Deep SQL fluency and strong analytical skills, with experience working with large, event-level datasets and turning ambiguous business questions into decision-ready analysis
• Ability to connect data across marketing, CRM, web, SEO/AEO and product systems to understand customer journeys
• Experience with paid ad platforms such as Google, LinkedIn and X; how to measure performance and optimize
• Hands-on experience with GTM and marketing systems such as Salesforce, HubSpot, and Google Analytics
• Experience building data pipelines and models with a modern data stack such as Airbyte, Fivetran, dbt, BigQuery and/or Databricks
• Comfort working with APIs, automation and integration tools such as n8n or Zapier
• Experience with AI/ML products and familiarity with inference and training metrics, including how technical product usage can inform customer lifecycle measurement and customer value
• Experience with usage-based products, developer platforms or APIs
• Experience developing multi-touch attribution, incrementality measurement, media mix models or other approaches for understanding Marketing's contribution across a complex customer journey
• Experience implementing offline conversion pipelines or feeding first-party conversion and customer signals into advertising platforms
• Unrestricted work authorization in the United States
• Ability to work onsite Tuesday-Thursday at the San Francisco or New York office

Responsibilities

• Establish metrics for audience growth, acquisition, activation, engagement, usage, pipeline and revenue
• Ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third-party sources
• Create a medallion architecture connecting prospect and customer journeys from first touch through signup, onboarding, activation and expansion
• Develop audience and segmentation frameworks based on customer attributes, intent, engagement and product behavior
• Own lifecycle marketing analytics across web, email, in-product and other lifecycle touchpoints
• Identify opportunities to improve the journey from acquisition and signup through onboarding and growth
• Establish frameworks for measuring brand awareness and channel effectiveness
• Connect conversion and customer signals back into Google Ads and LinkedIn, including offline conversions
• Design and implement A/B experiments, incrementality testing and multi-touch attribution
• Collaborate with Demand Gen, Field Marketing, MOps, Product Marketing, GTM, Finance, Product and Engineering

Skills

Marketing analytics

SQL

Data modeling

A/B testing

Cross-functional collab

Lifecycle marketing

Google Analytics

Salesforce

HubSpot

Tools

Airbyte

Fivetran

dbt

BigQuery

Databricks

N8n

Zapier

Job description

Jobtailor is seeking a senior marketing analytics professional to own lifecycle analytics across web, email, in-product, and other touchpoints. You will connect data from Salesforce, HubSpot, Google Analytics, and ad platforms to optimize customer journeys and measure marketing effectiveness.

Responsibilities include building audience segmentation, designing data pipelines with Airbyte/Fivetran/dbt/BigQuery, and collaborating with Demand Gen, Product Marketing, and Engineering.