Analytics Specialist: AI-Driven Data & Campaign Insights

Jobtailor; Saint Paul (MN); On-site; USD 60,000 - 90,000; Full time

Job summary

Jobtailor in Minnesota is seeking a data analytics professional to collect, validate, and document data across sources, support GTM/GA4 measurement plans, and generate AI-assisted reports. The role collaborates with organic, paid media, creative, and account teams to deliver data-driven insights and optimize campaigns.

You will learn analytics tools, maintain source documentation, and contribute to client objectives while observing senior staff and growing advisory skills in a collaborative,

Qualifications

• Detail-oriented, curious, and dependable.
• Passion for making sense of data.
• Drive to help clients win.
• Ability or willingness to work with GA4, GTM, Looker, and other analytics platforms.
• Ability to collect, validate, analyze, and document data.
• Ability to conduct data quality assurance checks and rectify discrepancies.
• Ability to collaborate with organic, paid media, creative, and account management teams.
• Willingness to learn and experiment with AI tools relevant to analytics.

Responsibilities

• Collect and validate data from various sources for accuracy and completeness
• Collaborate with team members to understand data requirements for ongoing projects
• Support measurement plans within GTM, GA4, and other tools
• Use AI tools for automated reporting assistance, data summarization, and visualization generation under manager guidance
• Explore analytics-related AI tools and share discoveries with the team
• Assist with regular reports, key metrics, and performance indicators
• Maintain documentation of data sources, methodologies, and analysis processes
• Provide analytical support for digital marketing campaigns
• Assist with campaign optimization based on data-driven insights
• Conduct quality assurance checks and ensure data integrity across databases and reporting tools
• Support client interactions and contribute analytics insights to client objectives
• Observe senior team members' consultative client interactions and develop advisory skills
• Learn and use analytics tools and stay informed about industry best practices
• Collaborate with organic, paid media, creative, and account management teams
• Contribute ideas for improving team processes and client outcomes with AI and new approaches
• Uphold and promote the agency's core values and inclusive workplace culture

Skills

Data Analysis

Data Quality Assurance

Data Documentation

Campaign Optimization

Collaboration

Detail-Oriented

Curious

Dependable

Client-Focused

Data Collection

Tools

GA4

GTM

Looker

AI Tools

Reporting Tools

Job description

Jobtailor in Minnesota is seeking a data analytics professional to collect, validate, and document data across sources, support GTM/GA4 measurement plans, and generate AI-assisted reports. The role collaborates with organic, paid media, creative, and account teams to deliver data-driven insights and optimize campaigns.

You will learn analytics tools, maintain source documentation, and contribute to client objectives while observing senior staff and growing advisory skills in a collaborative,