Marketing Programs Lead - GTM & Demand Ops (Remote)

Azx; Seattle (WA); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Equity

Bonus eligibility

Flexible paid time off

Fully remote culture

Travel to Seattle for interviews/summi

Travel opportunities

Job summary

AZX is seeking a Marketing Program Manager to own the operational machinery behind every program and campaign, ensuring the calendar, ABM, funnel, community, and brand efforts run on schedule and are measurable in Asana.

You will drive demand generation, content syndication, and AI visibility programs in collaboration with product, solutions delivery, and sales, maintaining data hygiene and accountability across the GTM stack.

Qualifications

• Bachelor’s degree required; MBA is a plus
• 2+ year’s of demonstrated ability to manage many concurrent projects/programs across stakeholders who do not report to you
• Demand generation and funnel management experience with pipeline mechanics
• Hands-on CRM experience (HubSpot preferred; Salesforce or equivalent acceptable)
• Working fluency with the modern GTM stack — marketing automation, ad platforms, and adjacent tooling
• Strong command of Asana or comparable work management tooling
• Comfort operating with ambiguity and incomplete information
• Experience marketing complex platforms into enterprise or institutional buyers is a plus
• Background in enterprise SaaS, management consulting, or complex professional services is a plus
• Direct experience in mission-critical industries — utilities, energy, real estate, etc.

Responsibilities

• Master the operating calendar for all GTM programs across product milestones and sales priorities.
• Day-to-day execution support of demand generation programs targeting a high-value account list.
• Content syndication and paid programs: vendor mgmt, lead routing, list quality.
• AI search visibility work: audit and monitoring across major AI platforms.
• Programs built around proof of work — case studies and deployment outcomes.
• Community and social management across LinkedIn, Reddit, and forums.
• Campaign infrastructure and data hygiene in the CRM: campaigns, UTMs, lifecycle stages.
• Funnel and pipeline coordination across sales, marketing, and customer teams.
• Lightweight processes for intake, prioritization, approvals, retrospectives.

Skills

Project management

Demand generation

Funnel management

CRM experience

Asana proficiency

Ambiguity tolerance

Enterprise SaaS

Stakeholder management

Marketing automation

Strategic thinking

Education

Bachelor’s degree

MBA (plus)

Tools

HubSpot

Salesforce

Asana

Job description

AZX is seeking a Marketing Program Manager to own the operational machinery behind every program and campaign, ensuring the calendar, ABM, funnel, community, and brand efforts run on schedule and are measurable in Asana.

You will drive demand generation, content syndication, and AI visibility programs in collaboration with product, solutions delivery, and sales, maintaining data hygiene and accountability across the GTM stack.