Marketing Programs Lead: B2B/B2C Recruiting

Ameriprise Financial; Minneapolis (MN); Hybrid; USD 82,000 - 112,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Life insurance

401(k)

Job summary

Ameriprise Financial is seeking a Marketing Manager for EAR & AFIG to lead integrated programs across B2B and B2C audiences, aligning messaging with business objectives and success metrics.

As part of the EAR & AFIG Marketing team, you will collaborate on strategies, content development, and tactics across channels, with delivery through emails, websites, social media, events, and partnerships.

Qualifications

• Bachelor’s degree or equivalent.
• 5-7 years marketing experience.
• Strong writing and communication skills.
• Ability to work with cross-functional teams.
• Ability to translate complex concepts into easy-to-understand language.
• Ability to think strategically.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook.

Responsibilities

• Collaborate on B2B marketing strategies that support EAR recruiting across channels.
• Develop and execute integrated marketing tactics delivering key messages throughout the recruiting journey.
• Support execution of EAR marketing tactics and content development; oversee budget.
• Create advisor stories and leader scripts; bring these stories to life in videos and other tactics.
• Monitor and optimize marketing performance across the recruiting funnel.
• Support AFIG business development and recruiting efforts, connecting dots.
• Support development and fulfillment of AFIG white-label marketing programs for investment programs, including creation and maintenance of marketing content at both the program and financial institution levels; provide oversight of the Marketing Library, and fulfillment of marketing requests.
• Work cross-functionally with Recruiting Leadership, AFIG Leadership, Brand, Content Marketing, Digital Marketing, PR, Corporate Communications, Field Communications, Operations, Legal and Compliance

Skills

Strong writing

Communication skills

Cross-functional teams

Translate complex concepts

Strategic thinking

Project management

Education

Bachelor’s degree or equivalent

Tools

MS Office

Job description

Ameriprise Financial is seeking a Marketing Manager for EAR & AFIG to lead integrated programs across B2B and B2C audiences, aligning messaging with business objectives and success metrics.

As part of the EAR & AFIG Marketing team, you will collaborate on strategies, content development, and tactics across channels, with delivery through emails, websites, social media, events, and partnerships.