Manager, Marketing Programs

ameriprise; Minneapolis (MN); Hybrid; USD 82,000 - 112,000; Full time

Job summary

Ameriprise Financial in Minneapolis is seeking a Marketing Manager for Experienced Advisor Recruiting (EAR) & Ameriprise Financial Institutions Group (AFIG) Marketing. You will lead integrated marketing programs for advisor recruiting and investor marketing, shaping audiences, messaging, and success metrics.

Collaborate on strategies, tactics, and content, manage cross-functional teams across Brand, Digital Marketing, Content, and Compliance, and optimize campaigns through data-driven analysis.

Qualifications

• Bachelor's degree or equivalent required.
• 5-7 years marketing experience.
• Strong writing and communication skills.
• Ability to work with cross-functional teams.
• Ability to translate complex concepts into easy-to-understand language.
• Ability to think strategically and manage multiple projects in a fast-paced environment.

Responsibilities

• Collaborate on B2B marketing strategies to support EAR recruiting across channels; develop and execute integrated marketing tactics.
• Oversee messaging frameworks, content development, and budget allocation for EAR and AFIG marketing.
• Create advisor stories and leadership scripts; bring stories to life in videos and other tactics.
• Monitor and optimize marketing performance across the recruiting funnel using analytics and engagement data.
• Support AFIG business development and recruiting efforts, linking efforts across teams.
• Develop and fulfill white-label marketing programs for investment programs and maintain Marketing Library.
• Collaborate cross-functionally with Recruiting Leadership, Brand, Content Marketing, Digital Marketing, PR, Legal and Compliance.

Skills

Writing

Communication

Cross-functional collaboration

Strategic thinking

Project management

Microsoft Office

Education

Bachelor's degree or equivalent

Tools

Salesforce

Seismic

Job description

About Our Company

We're a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Job Description

Looking for an individual passionate about Marketing! The Experienced Advisor Recruiting (EAR) & Ameriprise Financial Institutions Group (AFIG) Marketing Manager will lead and oversee integrated marketing programs across EAR and AFIG Marketing, specifically Business-to-Business advisor recruiting marketing and Business-to-Consumer investor marketing, addressing audiences, business objectives, messaging and success measures.

As a member of the EAR & AFIG Marketing team, you will collaborate on marketing strategies, tactics and content development that drive outcomes.

Key Responsibilities

• Collaborate on B2B marketing strategies that support EAR recruiting across channels (AFG, AAG and AFIG), including audience segmentation and tiering approach; develop and execute integrated marketing tactics that deliver key messages throughout the recruiting journey; tactics may include email marketing, website, Marketing Cloud, paid and organic social media, events and sponsorships
• Support execution of EAR marketing tactics and associated content development; ensure the messaging frameworks are activated and appropriately represented in content and creative; oversee budget allocation
• Create advisor stories and leader scripts; bring these stories to life in videos and other tactics; reinforce key messages
• Monitor and optimize marketing performance across the recruiting funnel, leveraging campaign analytics and candidate engagement data to improve conversion rates and marketing effectiveness
• Support AFIG business development and recruiting efforts where possible, connecting dots and bringing synergy across the team
• Support the development, execution, and fulfillment of AFIG white-label marketing programs for investment programs, including creation and maintenance of marketing content at both the program and financial institution levels; provide oversight of the Marketing Library, and fulfillment of marketing requests, which may include custom requests
• Work cross-functionally with several key teams including Recruiting Leadership, AFIG Leadership, Brand, Content Marketing, Digital Marketing, PR, Corporate Communications, Field Communications, Operations, Legal and Compliance

Required Qualifications

• Bachelor's degree or equivalent
• 5-7 years marketing experience
• Strong writing and communication skills
• Ability to work with cross-functional teams
• Ability to translate complex concepts into easy-to-understand language
• Ability to think strategically
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook

Preferred Qualifications

• B2B and B2C experience
• Creative agency experience
• Experience with sales enablement tools such as Seismic and Salesforce

In-Office Collaboration

We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders - clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.

Visa Sponsorship

Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).

Base Pay Salary

The estimated base salary for this role is $81,700 - $112,300/ year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

Full-T