Marketing Programs Lead — Hybrid & B2B/B2C Growth

Threadneedle group; Minneapolis, Northern (MN, KY); Hybrid; USD 82,000 - 112,000; Full time

Benefits offered by this job

Benefits package

Hybrid work

Office in Minneapolis

Job summary

Ameriprise Financial's EAR & AFIG Marketing team seeks a Marketing Manager to lead integrated B2B advisor recruiting and B2C investor marketing programs. You will shape audiences, messaging, and success metrics across channels while collaborating with cross-functional partners.

This is a client-focused, in-office role with some remote flexibility; you will work with Brand, Content Marketing, Digital Marketing, and Compliance to create campaigns, content, and events that drive recruiting outcomes

Qualifications

• Bachelor's degree or equivalent required.
• 5–7 years marketing experience.
• Strong writing and communication skills.
• Ability to translate complex concepts into clear messaging.

Responsibilities

• Collaborate on B2B marketing strategies to support EAR recruiting across channels; develop integrated tactics and messages.
• Oversee content development and activation of messaging frameworks across content and creative assets.
• Monitor marketing performance and optimize campaigns using analytics and engagement data.
• Support AFIG marketing programs and vendor content requests; coordinate with multiple internal teams.

Skills

Marketing communications

Strong writing

Cross-functional collaboration

Strategic thinking

Project management

Education

Bachelor's degree or equivalent

Tools

Salesforce

Seismic

Job description

Ameriprise Financial's EAR & AFIG Marketing team seeks a Marketing Manager to lead integrated B2B advisor recruiting and B2C investor marketing programs. You will shape audiences, messaging, and success metrics across channels while collaborating with cross-functional partners.

This is a client-focused, in-office role with some remote flexibility; you will work with Brand, Content Marketing, Digital Marketing, and Compliance to create campaigns, content, and events that drive recruiting outcomes