Marketing Manager, EAR & AFIG Programs

ameriprise; Minneapolis (MN); Hybrid; USD 82,000 - 112,000; Full time

Job summary

Ameriprise Financial in Minneapolis is seeking a Marketing Manager for Experienced Advisor Recruiting (EAR) & Ameriprise Financial Institutions Group (AFIG) Marketing. You will lead integrated marketing programs for advisor recruiting and investor marketing, shaping audiences, messaging, and success metrics.

Collaborate on strategies, tactics, and content, manage cross-functional teams across Brand, Digital Marketing, Content, and Compliance, and optimize campaigns through data-driven analysis.

Qualifications

• Bachelor's degree or equivalent required.
• 5-7 years marketing experience.
• Strong writing and communication skills.
• Ability to work with cross-functional teams.
• Ability to translate complex concepts into easy-to-understand language.
• Ability to think strategically and manage multiple projects in a fast-paced environment.

Responsibilities

• Collaborate on B2B marketing strategies to support EAR recruiting across channels; develop and execute integrated marketing tactics.
• Oversee messaging frameworks, content development, and budget allocation for EAR and AFIG marketing.
• Create advisor stories and leadership scripts; bring stories to life in videos and other tactics.
• Monitor and optimize marketing performance across the recruiting funnel using analytics and engagement data.
• Support AFIG business development and recruiting efforts, linking efforts across teams.
• Develop and fulfill white-label marketing programs for investment programs and maintain Marketing Library.
• Collaborate cross-functionally with Recruiting Leadership, Brand, Content Marketing, Digital Marketing, PR, Legal and Compliance.

Skills

Writing

Communication

Cross-functional collaboration

Strategic thinking

Project management

Microsoft Office

Education

Bachelor's degree or equivalent

Tools

Salesforce

Seismic

Job description

Ameriprise Financial in Minneapolis is seeking a Marketing Manager for Experienced Advisor Recruiting (EAR) & Ameriprise Financial Institutions Group (AFIG) Marketing. You will lead integrated marketing programs for advisor recruiting and investor marketing, shaping audiences, messaging, and success metrics.

Collaborate on strategies, tactics, and content, manage cross-functional teams across Brand, Digital Marketing, Content, and Compliance, and optimize campaigns through data-driven analysis.