Marketing Programs & Events Coordinator

Dover; Durham (NC); On-site; USD 48,000 - 75,000; Full time

Job summary

TruTechnologies in Durham, NC is seeking a Marketing Coordinator who can own meaningful projects and gain hands-on experience across marketing disciplines. You’ll work with leaders, SMEs, sales teams, and external partners to bring campaigns to life and support execution of high-impact programs.

You’ll collaborate with Growth Marketing to coordinate events, content, and digital initiatives, ensuring campaigns run smoothly from planning to post-event follow‑up.

Qualifications

• 2–5 years of marketing, communications, events, PR, or related field.
• Strong project management and organizational skills.
• Excellent written and verbal communication.
• High attention to detail and polished, accurate work.
• Experience coordinating conferences/events with exposure to digital marketing/content.
• Willingness to travel periodically.

Responsibilities

• Coordinate TruTechnologies’ participation in conferences, trade shows, speaking engagements, executive dinners, and customer events.
• Manage event logistics, including registrations, sponsorship deliverables, booth requirements, shipping, signage, promotional materials, travel details, and vendor coordination.
• Maintain event timelines and ensure every deadline, deliverable, and onsite requirement is completed.
• Enable internal stakeholders, ensuring teams have what they need going into each event.
• Attend select conferences and events to support onsite execution.
• Track event participation, leads, engagement, costs, and overall performance.
• Maintain the company's social calendars, scheduling and publishing content across LinkedIn, the TruTechnologies website, email campaigns, and other digital channels.
• Draft and edit social posts, emails, event promotions, website updates, and other marketing communications.
• Support the promotion, distribution, and repurposing of thought‑leadership content, including articles, webinars, and case studies, across marketing channels.
• Monitor social and digital performance and recommend opportunities to improve reach and engagement.
• Help ensure that all published materials are accurate, current, and consistent with Tru’s brand and messaging.
• Support webinar execution, including speaker scheduling, registration, promotional activities, and post‑event follow up.
• Support integrated marketing campaigns targeting pharma sponsors, clinical research organizations, laboratories, and research sites.
• Assist with account‑based marketing initiatives for priority prospects and strategic accounts.
• Edit and update sales collateral, presentations, one‑sheets, buyer guides, customer stories, and campaign materials.
• Coordinate campaign deliverables across growth marketing, sales, business development, and external partners.
• Support campaign execution in Hubspot, including contact list management, email setup, campaign tracking, and basic reporting.
• Maintain organized libraries of approved brand assets, presentations, templates, photography, and marketing materials.
• Maintain marketing calendars, project plans, budgets, contact lists, and performance reports.
• Coordinate with agencies, designers, printers, venues, promotional vendors, and other outside partners.
• Assist with branded merchandise, customer gifts, direct‑mail programs, and promotional inventory.
• Conduct competitive, industry, audience, and conference research.
• Track campaign and event metrics and help prepare reports for marketing and company leadership.

Skills

Project management

Organizational skills

Excellent written and verbal comms

Attention to detail

Multi-priority handling

Education

Bachelor’s degree in marketing, communications, or related field

Tools

HubSpot

Canva

Adobe Creative Suite

Job description

TruTechnologies in Durham, NC is seeking a Marketing Coordinator who can own meaningful projects and gain hands-on experience across marketing disciplines. You’ll work with leaders, SMEs, sales teams, and external partners to bring campaigns to life and support execution of high-impact programs.

You’ll collaborate with Growth Marketing to coordinate events, content, and digital initiatives, ensuring campaigns run smoothly from planning to post-event follow‑up.