Sales & Marketing Representative

I-care Reliability Inc.; Charlotte (NC); On-site; USD 42,000 - 65,000; Full time

Job summary

Technical Associates of Charlotte, an I-Care Reliability Inc. company, is seeking a Sales & Marketing Representative to drive growth, manage digital campaigns, and coordinate major events nationwide.

You will lead social media initiatives (LinkedIn focus), nurture high-intent leads, and support the sales team with CRM and data workflows. Travel up to 25% and participate in premier industry events across the US.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Entry-level to 3 years in marketing, digital communications, or event planning; direct sales experience not required.
• Strong corporate social media acumen (LinkedIn).
• Familiarity with marketing automation platforms, CRMs, and email software; Canva and Adobe Creative Cloud preferred.
• Exceptional written and verbal communication skills with meticulous attention to detail.
• Highly organized, proactive problem-solver with a can-do attitude under tight deadlines.
• Ability to travel up to 25% monthly across the US for public seminars and tradeshows.
• Able to lift up to 35 lbs occasionally and stand/walk during multi-day events.

Responsibilities

• Social Media & Campaigns: Execute a cohesive social media strategy (focus on LinkedIn); draft, edit, and launch digital ads, flyers, newsletters, and email campaigns.
• Brand Consistency: Ensure visual identity and brand standards across platforms and collateral.
• Analytics: Track KPIs across web traffic, social engagement, and email performance to optimize campaigns.
• Summit & Seminar Logistics: Plan public seminars and the TAEC Reliability Summit (hotel contracts, attendee reservations, etc.).
• On-Site Support & Logistics: Manage attendee registrations, inventory/swag, and audit event invoices.
• Prospecting & Nurturing: Use ZoomInfo and LACRM to identify prospects and implement lead-nurturing workflows.
• CRM & Data Pipeline: Move leads between Monday.com and Teamleader.
• Sales Alignment: Qualify inbound leads from events and route high-intent leads to leadership and sales.
• Customer Care Support: Provide CCM support during strategic seminars.
• Coordinate employee recognition programs and assist with client inquiries and marketing research.

Skills

LinkedIn marketing

Marketing automation platforms

CRM tools

Email software

Canva

Adobe Creative Cloud

Strong communication

Organizational skills

Proactive problem-solver

Travel up to 25%

Light lifting

Education

Bachelor’s degree in Marketing/Communications/Business Administration

Tools

LinkedIn

Marketing automation platforms

CRMs

Email software

Canva

Adobe Creative Cloud

Job description

Are you a proactive marketer with a creative mindset and an eye for detail? Technical Associates of Charlotte (an I-Care Reliability Inc. company) is looking for a Sales & Marketing Representative to fuel our growth, drive brand awareness, and elevate our customer events!

In this role, you’ll sit at the intersection of digital marketing, lead generation, and event coordination. You will play a vital part in managing multi-channel marketing campaigns, planning major industry events like our annual Technical Associates Excellence Community (TAEC) Reliability Summit, and helping nurture high-intent leads for our sales team.

If you thrive in a dynamic environment, love bringing brand messaging to life, and enjoy building relationships, we want to hear from you!

Key Responsibilities

Digital Marketing & Brand Strategy

• Social Media & Campaigns: Execute a cohesive social media strategy (with a heavy focus on LinkedIn). Draft, edit, and launch engaging digital ads, promotional flyers, newsletters, and email campaigns (including TAC monthly blasts).
• Brand Consistency: Ensure visual identity, tone, and brand standards are maintained across all platforms and collateral.
• Analytics: Track and analyze KPIs across web traffic, social engagement, and email performance to optimize future campaigns.

Event Coordination & Management

• Summit & Seminar Logistics: Coordinate end-to-end event planning for public seminars and the annual TAEC Reliability Summit (managing hotel contracts, BEOs, attendee reservations, etc.).
• On-Site Support & Logistics: Manage internal attendee registrations, track inventory/swag for the company store, and audit event invoices prior to leadership approval.

Lead Generation & Sales Support

• Prospecting & Nurturing: Use tools like ZoomInfo and LACRM to identify prospective clients and implement lead-nurturing workflows.
• CRM & Data Pipeline: Process leads and transfer deals between project management platforms (Monday.com) and CRM tools (Teamleader).
• Sales Alignment: Qualify inbound leads from tradeshows and seminars quickly, routing high-intent leads to leadership and the sales team.
• Customer Care Support: Provide occasional Customer Care Management (CCM) support during strategic public seminars.

Culture & Administrative Support

• Coordinate employee recognition programs (Employee of the Month, birthday/anniversary recognitions, new hire swag onboarding).
• Assist with client inquiries and special marketing research projects as assigned.

What We’re Looking For

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience: Entry-level to 3 years in marketing, digital communications, or event planning. (Direct sales experience is not required!)
• Technical Skills: Strong corporate social media acumen (LinkedIn). Familiarity with marketing automation platforms, CRMs, email software, and basic design tools (Canva, Adobe Creative Cloud) is preferred.
• Communication: Exceptional written and verbal communication skills with meticulous attention to detail and grammar.
• Soft Skills: Highly organized, proactive problem-solver with a "can-do" attitude who excels under tight deadlines.
• Travel Flexibility: Ability to travel up to 25% monthly across the US for public seminars, conventions, and tradeshows.
• Physical Ability: Able to lift up to 35 lbs occasionally (event materials/booths) and stand/walk extensively during multi-day events.

Why Join Us?

At Technical Associates of Charlotte, you’ll be part of a collaborative, growth-focused culture. You will have the opportunity to take ownership of impactful projects—from shaping digital brand strategy to running premier industry events.