Marketing Coordinator: Events, Campaigns & Content

TruTechnologies; Durham (NC); On-site; USD 42,000 - 64,000; Full time

Job summary

TruTechnologies is hiring a Marketing Coordinator to own marketing projects across events, content, digital marketing, and campaigns. You’ll work with Growth Marketing, sales, and external partners to execute high-impact activities and support marketing operations.

You will gain hands-on experience in a fast-moving technology company, contributing to campaigns that advance clinical research and patient impact. Travel to conferences is part of the role.

Qualifications

• Two to five years of relevant experience in marketing, communications, events, public relations, business development, or a related field.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• High attention to detail and a commitment to producing polished, detail-oriented, accurate work.
• Experience coordinating conferences, trade shows, or corporate events, along with exposure to digital marketing, campaign execution, or content development.
• Comfort working with executives, sales professionals, technical experts, customers, and external vendors.
• A proactive mindset; you notice what needs to be done and take initiative.
• Ability to learn complex ideas and communicate them in a clear, compelling way.
• Willingness to travel periodically for conferences, meetings, and company events.
• Bachelor’s degree in marketing, communications, business, or a related field‑or equivalent practical experience.

Responsibilities

• Coordinate TruTechnologies’ participation in industry conferences, trade shows, speaking engagements, executive dinners, and customer events.
• Manage event logistics, including registrations, sponsorship deliverables, booth requirements, shipping, signage, promotional materials, travel details, and vendor coordination.
• Maintain event timelines and ensure every deadline, deliverable, and onsite requirement is completed.
• Enable internal stakeholders, ensuring teams have what they need going into each event.
• Attend select conferences and events to support onsite execution.
• Track event participation, leads, engagement, costs, and overall performance.
• Maintain the company’s social calendars, scheduling and publishing content across LinkedIn, the TruTechnologies website, email campaigns, and other digital channels.
• Draft and edit social posts, emails, event promotions, website updates, and other marketing communications.
• Support the promotion, distribution, and repurposing of thought‑leadership content, including articles, webinars, and case studies, across marketing channels.
• Monitor social and digital performance and recommend opportunities to improve reach and engagement.
• Help ensure that all published materials are accurate, current, and consistent with Tru’s brand and messaging.
• Support webinar execution, including speaker scheduling, registration, promotional activities, and post‑event follow up.
• Support integrated marketing campaigns targeting pharma sponsors, clinical research organizations, laboratories, and research sites.
• Assist with account‑based marketing initiatives for priority prospects and strategic accounts.
• Edit and update sales collateral, presentations, one‑sheets, buyer guides, customer stories, and campaign materials.
• Coordinate campaign deliverables across growth marketing, sales, business development, and external partners.
• Support campaign execution in Hubspot, including contact list management, email setup, campaign tracking, and basic reporting.
• Maintain organized libraries of approved brand assets, presentations, templates, photography, and marketing materials.
• Maintain marketing calendars, project plans, budgets, contact lists, and performance reports.
• Coordinate with agencies, designers, printers, venues, promotional vendors, and other outside partners.
• Assist with branded merchandise, customer gifts, direct‑mail programs, and promotional inventory.
• Conduct competitive, industry, audience, and conference research.
• Support website updates, presentation development, internal communications, and special marketing projects.
• Track campaign and event metrics and help prepare reports for marketing and company leadership.
• Contribute to emerging marketing priorities as the company grows, bringing flexibility, initiative, and a willingness to support the broader team.

Skills

Project management

Organizational skills

Written and verbal communication

Attention to detail

Collaboration

Proactive mindset

Travel readiness

Learning ability

Education

Bachelor's degree in marketing, communications, business, or related field or equivalent practical experience

Tools

HubSpot

Canva

Adobe Creative Suite

Marketing automation platforms

CRM tools

Job description

TruTechnologies is hiring a Marketing Coordinator to own marketing projects across events, content, digital marketing, and campaigns. You’ll work with Growth Marketing, sales, and external partners to execute high-impact activities and support marketing operations.

You will gain hands-on experience in a fast-moving technology company, contributing to campaigns that advance clinical research and patient impact. Travel to conferences is part of the role.