Marketing Production Specialist

Insurance Marketing Hub; United States; On-site; USD 50,000 - 75,000; Full time

Job summary

Insurance Marketing Hub is seeking a Marketing Production Specialist to manage digital ad campaigns and produce high-quality marketing materials. This role requires a detail-oriented individual with 3+ years in marketing production, proficient in Meta Ads and digital marketing strategies. Join a fast-paced environment where you can leverage your creativity and analytical skills to drive engagement and optimize outcomes.

Qualifications

• 3+ years of experience in marketing production and digital advertising.
• Proficient in managing Meta ad campaigns and Google platforms.
• Experienced in creating mobile-optimized landing pages and data capture forms.

Responsibilities

• Build and manage Meta ad campaigns, optimize performance daily.
• Produce a range of print materials and manage digital marketing assets.
• Conduct thorough QA on creative assets and landing pages.

Skills

Attention to detail

Analytical mindset

Interpersonal skills

Self-discipline

Creativity

Education

Bachelor’s degree in marketing or a related field

Tools

Meta Ads

Google Ads

Adobe Creative Suite

Canva

WordPress

Job description

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Marketing Nerd. Lead Gen Expert. Insurance Industry Insider. Entrepreneur at Heart.

About the Role

IMH is looking for a detail-oriented and digitally savvy Marketing Production Specialist to support the execution of high-performance print and digital marketing assets across multichannel campaigns. This role is critical to executing fast-turn, high-quality deliverables that drive engagement and results — ensuring every asset is delivered accurately and on schedule. In addition to managing asset production across print and digital campaigns, this individual will build and execute digital campaigns and provide regular performance tracking. They’ll also work closely with the CMO to support A/B testing, new creative development, and deliver ongoing actionable recommendations to improve marketing outcomes. While an understanding of print production is important, this position leans heavily into digital marketing performance and optimization.

Responsibilities

Digital Ad Production & Campaign Management

• Build and manage Meta ad campaigns.
• Support the future rollout of Google Search, Google Display, and LinkedIn ad campaigns, and contribute to SOP development for each new channel.
• Monitor campaign performance daily and adjust as needed to meet goals.
• Present campaign insights and optimization opportunities based on performance data.
• QA ads to ensure functionality and accuracy.
• Ensure accurate lead delivery and setup client-facing Google Sheets as needed.
• Regularly monitor the Meta Ad Library and perform competitor research to identify trends and opportunities for creative optimization.
• Collaborate on new copy/design iterations for testing.
• Perform A/B testing on creative, copy, and targeting strategies.
• Maintain an organized system for asset management and version control.
• Meta and Google Ads certifications required (or willingness to earn them quickly).

Create mobile-optimized landing pages that align with campaign goals and lead generation best practices.

• Build and maintain custom data capture forms for lead generation.
• Set up and monitor lead distribution systems to ensure timely and accurate delivery.
• Perform thorough QA on all landing pages and lead routing processes to ensure functionality and data integrity.

Mail Production & Design

Produce a range of print materials from templates, including buck slips, postcards, seminar invitations, flyers, self-mailers, envelopes, and indicia.

• Turnaround time-sensitive production requests within 24 hours—often same-day.
• Prepare press-ready files and ensure compatibility with mail house requirements.
• Collaborate with the sales team to revise existing templates.
• Partner with the CMO and COO to develop new designs for testing purposes.
• Serve as a backup reviewer to remotely QA production proofs from the mail house, providing a second set of eyes to catch errors and coordinate edits as needed.

Qualifications

3+ years of experience in marketing production, campaign coordination, and digital advertising, including:

• Proven working experience with building and managing Meta ad campaigns. Proficient with Google and LinkedIn platforms.
• Extremely proficient with design tools like Canva and Adobe Creative Suite (mostly InDesign) as well as design, copywriting, and marketing best practices.
• Experienced at building and managing mobile-optimized landing pages, data capture forms, and lead distribution systems (ex: WordPress, Elementor, Gravity Forms, Zapier).
• Exceptional attention to detail and proficient performing QA on creative assets, landing pages, and campaign setup to ensure accuracy and performance.
• Analytical mindset with the ability to extract insights and recommend optimizations.
• Interpersonal skills focused on being a helpful member of a strong team, always responsive to needs and requests under tight deadlines.
• Self-disciplined and able to work independently and cross-functionally from home successfully.

Bonus Skills

• Experience in a marketing agency or fast-paced B2B environment.
• Working knowledge of basic HTML/CSS or experience with email template builders.
• Experience in lead generation campaigns or direct response marketing.
• Experience in identifying target audiences and creating marketing campaigns that produce desired results.
• Lifelong learner with a tenacious curiosity and desire to exceed expectations.

Education:

• Bachelor’s degree in marketing or a related field preferred.

Why Join Us?

Insurance Marketing Hub (IMH) is an intelligent marketing resource, sought-after by life, health, and financial advisors for growing their businesses. Today, IMH is most known for its direct mail expertise, high-performance insurance lead programs, and turnkey seminar packages. Working at IMH provides a fast-paced work from home environment with a lean and powerful team comprised of sales, marketing, technology, and production experts.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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