Marketing Product Manager

Lorven Technologies Inc.; Raleigh (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

Lorven Technologies Inc. seeks a senior Product Manager with 10+ years in Marketing Technology and CRM ecosystems to lead technology-enabled customer engagement initiatives.

You will shape roadmaps, drive cross-functional delivery, and partner with analytics to inform decisions. The ideal candidate will bring deep experience with Adobe Experience Cloud, journey orchestration, CDP capabilities, and scalable email/SMS programs, while excelling in stakeholder management and executive-level

Qualifications

• Bachelor's degree as listed.
• 10+ years experience in Marketing Tech, CRM, Digital Marketing, or Customer Engagement ecosystems.
• 5+ years in Product Management leading tech-enabled customer engagement initiatives.
• Deep expertise with marketing technology platforms such as Adobe Experience Cloud, journey orchestration, CRM and CDP.
• Experience managing email and SMS marketing programs at scale.
• Strong understanding of Agile, backlog management, sprint planning, and Jira.
• Experience creating product roadmaps, defining requirements, and leading cross-functional delivery teams.
• Excellent communication, stakeholder management, and executive presentation skills.
• Strong analytical mindset with data-driven product decisions.

Skills

MarTech experience

CRM & Customer engagement

Product management

Communication

Analytics

Agile methodologies

Education

Bachelor's degree in Business/Marketing/Technology/Engineering or related field

Tools

Adobe Experience Cloud

Email/SMS marketing platforms

Customer data platforms

Journey orchestration platforms

Jira

Job description

• Bachelor's degree in Business, Marketing, Technology, Engineering, or related field.


• 10+ years of experience within the Marketing Technology (MarTech), CRM, Digital Marketing, or Customer Engagement ecosystem.


• 5+ years of Product Management experience leading technology-enabled customer engagement initiatives.

Deep expertise with marketing technology platforms such as:

• Adobe Experience Cloud products


• Customer journey orchestration platforms


• CRM and customer data platforms


• Demonstrated experience managing email and SMS marketing programs at scale.


• Strong understanding of Agile methodologies, backlog management, sprint planning, and Jira.


• Experience creating product roadmaps, defining requirements, and leading cross-functional delivery teams.


• Excellent communication, stakeholder management, and executive presentation skills.


• Strong analytical mindset with experience using customer and business data to drive product decisions.