Senior Product Manager

Holistic Partners, Inc; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Holistic Partners, Inc. seeks a Senior Product Manager for Marketing Technology to drive customer engagement, personalization, and growth across digital channels.

You will own the CDP, data strategy, identity resolution, audience segmentation, and activation, partnering with Marketing, Digital, Insights, Analytics, and Engineering. You will lead a scrum team of 5–7 developers and multiple business stakeholders, shaping roadmaps and ensuring outcomes through data-driven decisions and strong

Qualifications

• 8+ years IT or digital experience.
• 5+ years product management on Agile teams.
• Proven CDP ownership including identity resolution
• Experience with first-party data strategy and cross-channel activation.
• Strong MarTech ecosystem management and stakeholder influence.
• Roadmapping and long-term vision development.
• Experience with Jira or Aha.

Responsibilities

• Own the CDP vision and roadmap including data ingestion and identity resolution.
• Define and prioritize product requirements translating customer journeys into user stories and measurable outcomes.
• Own the Marketing Tech roadmap, backlog, and intake process across marketing and growth initiatives.
• Partner with Marketing, Digital, Insights, Analytics, IT, and agencies to drive alignment and delivery.
• Analyze customer insights, experiments, campaign performance, and platform data to identify optimization opportunities.
• Lead adoption through enablement, training, pilots, and platform launches.
• Facilitate workshops to define technical capabilities, data flows, and business processes.
• Define acceptance criteria including data quality, privacy, scalability, and performance requirements.
• Manage relationships with key MarTech platform vendors, including roadmap alignment and renewals.

Skills

CDP ownership

Marketing tech

Identity resolution

Data activation

Roadmapping

Agile / Jira

Tools

Jira

Aha

Job description

Location: Remote EST or CST candidates only

Duration: 6-12+ months contract

Interview Process: Video Interview

Any prior Disney experience is always a plus

The Senior Product Manager, Marketing Technology will play a pivotal role in advancing customer engagement, personalization, and growth marketing capabilities across digital and omni‑channel touchpoints. This role is the primary product owner for our Customer Data Platform (CDP) — including data strategy, identity resolution, audience segmentation, and activation across marketing channels — as well as the broader marketing technology ecosystem.

This individual partners closely with Marketing, Digital, Customer Insights, Analytics, and Engineering, and leads a scrum team of 5–7 developers alongside multiple business stakeholders across Customer Insights, Marketing, and Digital. They are customer‑obsessed and data‑driven, leveraging qualitative and quantitative insights to optimize acquisition, engagement, retention, and lifecycle performance. Success requires strong product roadmapping, stakeholder influence, the ability to think holistically across the customer journey, and deep expertise in marketing technology ecosystems.

Position Description:

• Own the CDP product vision and roadmap — including data ingestion, identity resolution, audience segmentation, and channel activation — driving measurable improvement in personalization and customer lifetime value.
• Define and prioritize product requirements that enable effective marketing, personalization, and customer engagement capabilities, translating customer journeys into user stories, experience requirements, and measurable outcomes.
• Own the Marketing Technology roadmap, backlog, and intake process across marketing and growth initiatives, managing the full product lifecycle from strategy through delivery and optimization.
• Partner with Marketing, Digital, Customer Insights, Analytics, IT, and external agencies to drive alignment and delivery of high‑impact solutions.
• Analyze customer insights, experimentation results, campaign performance, and platform data to identify optimization opportunities and inform prioritization.
• Lead adoption through enablement, training, pilots, and platform launches while monitoring performance and outcomes.
• Facilitate workshops to define technical capabilities, data flows, and business processes required to solve complex challenges.
• Define acceptance criteria including data quality, privacy, scalability, and performance requirements.
• Manage relationships with key MarTech platform vendors, including roadmap alignment, performance accountability, and supporting contract and renewal conversations.

Required Skills:

• 8+ years of IT or digital experience AI Experience
• 5+ years of product management or product ownership experience on Agile teams
• Proven experience owning or implementing a Customer Data Platform, including identity resolution, audience segmentation, and data activation
• Experience with first-party data strategy, customer data modeling, and cross-channel activation
• Track record of managing complex MarTech ecosystems and influencing senior marketing stakeholders
• Strong experience with product roadmapping and long‑term vision development
• Experience with Agile tools such as Jira or Aha

Preferred

• Marketing Technology and Customer Engagement Platforms
• Customer Data Platforms (CDP) and personalization tools
• Lifecycle marketing including email, SMS, push, and in‑app messaging
• Performance marketing enablement and attribution
• Analytics and experimentation tools
• Journey mapping and experience design tools