Marketing Planning Systems & Operations Lead

Archer; Malvern (Chester County); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Archer, in collaboration with Vanguard, seeks a marketing planning expert to shape the planning systems strategy and enable teams to plan with data-driven visibility. You will own platforms like Airtable and Workfront, define roadmaps, and partner with diverse stakeholders to align priorities.

The role focuses on scalable processes, governance, and continuous improvement of the marketing planning ecosystem, with a hybrid work model in the US.

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years in planning operations, marketing operations, PMO, or portfolio management.
• Experience administering enterprise planning platforms.
• Experience designing operational processes & governance frameworks.
• Translate business requirements into scalable system/workflow solutions.
• Strong analytical skills with data-driven decisions.

Responsibilities

• Own planning systems strategy and platform ownership (Airtable, Workfront, related tech).
• Define roadmaps to evolve capabilities supporting priorities and operating model.
• Design and maintain workflows, data structures, governance, and reporting.
• Evaluate enhancements to improve UX, visibility, and efficiency.
• Partner with tech teams and vendors for integrations and upgrades.
• Lead adoption through training, comms, docs, and change mgmt.
• Design scalable planning processes with standardized data collection.

Skills

Planning ops

Marketing ops

Portfolio mgmt

PMO operations

Stakeholder mgmt

Education

Bachelor's degree or equivalent

Tools

Airtable

Workfront

Smartsheet

Asana

Jira

Monday.com

Job description

Archer is collaborating with Vanguard to connect them with exceptional professionals for this role.

Vanguard is seeking a marketing planning expert who thrives at the intersection of strategy, operations, technology, and influence. As our organization evolves toward a more nimble planning model, you'll play a pivotal role in enabling teams to plan effectively, governing through data rather than process, and building sustainable planning capabilities across the marketing organization. You'll help architect the systems, workflows, and reporting mechanisms that drive visibility and performance, leveraging tools such as Workfront, Airtable, and similar platforms while partnering with a diverse set of stakeholders to align priorities and resources.

Key Responsibilities

Planning Systems Strategy & Platform Ownership

• Serve as business owner and subject matter expert for enterprise planning platforms, including Airtable, Workfront, and related planning technologies.
• Define and execute the roadmap for planning systems, ensuring capabilities evolve to support organizational priorities and operating model needs.
• Design, configure, and maintain workflows, data structures, taxonomies, automation, governance standards, and reporting capabilities.
• Evaluate and implement system enhancements that improve user experience, planning effectiveness, visibility, and operational efficiency.
• Partner with technology teams and vendors to support integrations, upgrades, and platform optimization initiatives.
• Lead adoption efforts through training, communication, documentation, and change management programs.

Planning Operations & Operating Model Design

• Design and maintain scalable planning processes that support decentralized planning while creating consistency across the organization.
• Establish standards for initiative tracking, planning data collection, portfolio monitoring, and operational governance.
• Translate business requirements into sustainable system and process designs that enable teams to plan effectively and efficiently.
• Continuously assess current-state processes and identify opportunities to reduce friction, improve transparency, and increase planning maturity.
• Partner with stakeholders across Marketing to ensure planning systems and processes support evolving business needs.

Portfolio Data & Visibility Management

• Serve as steward of the department's planning and portfolio dataset, ensuring information is structured, governed, and maintained to support organizational decision-making.
• Define and manage portfolio-level data requirements including strategic alignment, initiative attributes, dependencies, resource signals, work demand, and governance indicators.
• Develop dashboards, reporting solutions, and portfolio metrics that provide leadership visibility into priorities, workload, operational risks, capacity considerations, and portfolio health.
• Establish data quality standards and governance practices that ensure planning information remains accurate, actionable, and trusted.
• Leverage portfolio data to identify trends, opportunities, bottlenecks, and operational improvements.

Planning, Governance & Workflow Integration

• Design planning workflows that create visibility into upcoming work and downstream operational requirements.
• Partner with teams responsible for content governance, approval processes, and operational controls to ensure planning systems effectively support end-to-end workflow visibility.
• Create data structures and process integrations that allow governance requirements, operational dependencies, and workflow milestones to be visible earlier in the planning lifecycle.
• Support initiatives that improve forecasting of work demand, operational impacts, and potential approval requirements across the marketing portfolio.
• Enable proactive identification of portfolio risks and dependencies through reporting, process design, and system capabilities.

Strategic Enablement & Continuous Improvement

• Support annual, quarterly, and ongoing planning activities through platform administration, reporting, portfolio analysis, and operational enablement.
• Recommend improvements to systems, processes, governance structures, and planning methodologies.
• Lead cross-functional initiatives that strengthen Marketing's planning capabilities and operational effectiveness.
• Stay current on emerging planning technologies, portfolio management practices, and workflow innovations to continuously improve organisational capabilities.
• Lead special projects and perform other duties as assigned.

Required Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years of experience in planning operations, business operations, marketing operations, project management, PMO operations, portfolio management, or related disciplines.
• Experience administering enterprise planning, project management, workflow, or portfolio management platforms.
• Experience designing and implementing operational processes and governance frameworks.
• Demonstrated ability to translate business requirements into scalable system and workflow solutions.
• Strong analytical skills and experience leveraging data to support business decisions and operational improvements.
• Experience managing complex initiatives involving multiple stakeholder groups.

Preferred Qualifications

• Experience with Airtable, Workfront, Smartsheet, Asana, Jira, Monday.com, or similar platforms.
• Experience supporting planning, intake management, portfolio visibility, governance, workflow management, or operating model transformation initiatives.
• Experience leading platform implementations, migrations, or enterprise process redesign efforts.
• Experience building dashboards, reporting frameworks, and portfolio analytics solutions.
• Experience within marketing, content operations, creative operations, or large matrixed organizations.

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.