Product Marketing Manager, Specialist

Archer; Malvern (Chester County); Hybrid; USD 90,000 - 135,000; Full time

Job summary

Archer is collaborating with Vanguard to connect exceptional professionals for a Marketing Manager role. You will lead the development of marketing plans for Vanguard products, driving business objectives and enhancing client experiences.

As part of a hybrid team, you will leverage market insights and cross-functional partnerships to craft initiatives that strengthen Vanguard's market position and support investor success. The role requires experience in product marketing and strategic thinking.

Qualifications

• Minimum five years related work experience.
• Undergraduate degree in Marketing or equivalent experience required.

Responsibilities

• Independently initiates and/or leads product marketing programs, initiatives, promotions, or research projects.
• Develops, implements, and monitors product marketing plans; contributes to major marketing deliverables and milestones.
• Ensures marketing plans align with department strategy and defines success metrics; monitors market trends and client needs.
• Proactively communicates status and issues of marketing activity to stakeholders, including sales and senior management.
• Builds and maintains relationships with sales, product teams, and key decision makers; fosters cross-functional collaboration.
• Identifies, manages, and mitigates risks on marketing activities; supports fixed income product priorities.

Skills

Marketing strategy

Stakeholder communication

Education

Undergraduate degree in Marketing or equivalent experience

Job description

Archer is collaborating with Vanguard to connect them with exceptional professionals for this role.
Develops marketing plans for competitive Vanguard products that contribute to key business priorities and desired outcomes.
Make an impact at Vanguard. As a Marketing Manager, you will lead the development of marketing plans for key Vanguard products, helping to drive business objectives and enhance client experiences. You'll leverage market insights, strategic thinking, and cross-functional partnerships to create compelling marketing initiatives that strengthen Vanguard's position in the marketplace and support our mission of giving investors the best chance for investment success.

Core Responsibilities

• Independently initiates and / or leads product marketing programs, initiatives, promotions, or research projects.
• Develops, implements, and monitors product marketing plans. Contributes expertise to major marketing deliverables, milestones, and required tasks.
• Ensures product marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of marketing initiatives and drafts in-depth reviews. Monitors and analyzes product and marketplace trends, client needs, and competitive offerings across applicable markets.
• Proactively communicates status and issues of marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.
• Builds and maintains effective relationships with various parties including sales professionals, business leads, product teams, and key decision makers. Proactively fosters communication between stakeholders.
• Proactively identifies, manages, and mitigates risks on marketing activities.
• Educates the marketing team on the features, benefits, and associated messaging for all products and ensures these are consistently applied across all channels.
• Participates in special projects and performs other duties as assigned.
• Supporting fixed income product and the fixed income enterprise operating priority.
  

Qualifications

• Minimum five years related work experience.
• Undergraduate degree in Marketing or equivalent experience required.

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission- we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.