Strategic Advertising & Analytics Lead - Hybrid

Mission media llc; Baltimore (MD); Hybrid; USD 90,000 - 125,000; Full time

Benefits offered by this job

Hybrid WFH/WFO schedule

Summer Fridays

Flex-time policy

Paid holidays and PTO

Retirement plan with company match

Medical, dental, and vision benefits

Disability coverage (employer-paid)

Life insurance options

Annual educational stipend

Job summary

Mission is seeking an Advertising & Analytics Strategist to lead the strategy and execution of integrated media plans, bridging creative storytelling with measurable growth. You will manage campaigns across digital and traditional channels, optimize performance, and synthesize data into client-ready insights.

The role emphasizes a data-driven approach, with expertise in Google Analytics/Tag Manager and a robust paid media background. Hybrid work with a base in Baltimore area is offered.

Qualifications

• 3+ years in paid media with strategy and execution across search, display, social and traditional advertising.
• Proven ability to translate client goals into cohesive paid media strategies.
• Strong analytical skills with ability to identify trends in complex datasets.

Responsibilities

• Omni-Channel Media Planning: develop media plans blending traditional and digital channels to meet KPIs.
• Architect, launch, and optimize multi-channel digital campaigns across major platforms including Google, Microsoft, Meta.
• Build Looker Studio dashboards pulling data from Social, Search, GA, Programmatic, etc.
• Negotiate, purchase, and monitor traditional media placements from RFP to post-buy analysis.
• Own SEM and SEO strategy from keyword research to implementation.
• Convert complex data into actionable topline updates for clients.
• Audit and refine the digital user journey to improve performance.

Skills

Paid media strategy

Multi-channel planning

Analytical mindset

Data-driven decision making

Tools

Google Analytics

Google Tag Manager

Google Ads

Job description

Mission is seeking an Advertising & Analytics Strategist to lead the strategy and execution of integrated media plans, bridging creative storytelling with measurable growth. You will manage campaigns across digital and traditional channels, optimize performance, and synthesize data into client-ready insights.

The role emphasizes a data-driven approach, with expertise in Google Analytics/Tag Manager and a robust paid media background. Hybrid work with a base in Baltimore area is offered.