Marketing Ops Specialist

Golden Pet Brands; Los Angeles (CA); On-site; USD 72,000 - 91,000; Full time

Benefits offered by this job

100% of health premiums covered

Annual bonus

401k match 3.5%

Paid sick and mental health days

Employee Stock Ownership Plan

Professional development opportunities

Charity sponsorships

Job summary

Golden Pet Brands is seeking a Marketing Operations Specialist to manage Salesforce records, support A/B testing, data collection, and generate custom reports to improve marketing efficiency. You will ensure SLAs are met and projects run smoothly through our internal ticketing system.

Responsibilities include creating and managing post-purchase funnels and pre-purchase records in Salesforce, implementing new SKUs, and coordinating with Marketing, Copy, Design, and Web Development to drive

Qualifications

• 2-4+ years of Salesforce CRM, project management, and ticketing experience.
• Strong relationships and follow-up to meet deadlines.
• Ability to work under pressure individually or in a team.
• Excellent organizational skills and attention to detail.
• Creative, strategic thinker with willingness to learn.

Responsibilities

• Create and manage post-purchase funnels and Salesforce records for customer journeys.
• Create and manage pre-purchase funnel records in Salesforce for prelander paths.
• Implement new product SKUs and variants in Salesforce from creation to pricing.
• Coordinate JIRA tickets with Copy, Design, and Web Development.
• Conduct A/B tests in VWO and analyze results to improve campaigns.
• Maintain back-end data and inventory spreadsheets for marketing decisions.
• Collaborate with cross-functional teams to gather assets for campaigns.

Skills

Salesforce CRM

Project management

Stakeholder relationships

Data analysis

A/B testing

Attention to detail

Rapid under pressure

Education

Bachelor's in Marketing, Business, or related

Tools

JIRA

VWO

Job description

Creating a world where pets live longer, healthier lives, from their very first meal.

What You’ll Be Doing:

The Marketing Operations Specialist plays a pivotal role in the Marketing department, taking on essential responsibilities related to operational functions. This includes managing, creating, and organizing records within Salesforce CRM and other systems crucial to marketing operations. Additionally, the individual contributes to A/B testing, data collection, and generating insightful custom reports. The role actively supports business processes and ensures adherence to service level agreements (SLAs) to facilitate the smooth execution of streamlined projects through our internal ticketing system. By efficiently handling these critical duties, the Marketing Operations Specialist contributes to the overall efficiency and effectiveness of marketing initiatives.

• Create and manage post-purchase funnels and destination records within Salesforce CRM, ensuring a seamless customer journey from checkout through the thank-you page.
• Create and manage pre-purchase funnel and destination email/SMS records within Salesforce CRM, ensuring a seamless customer journey from the prelander through the thank-you page.
• Implement new product skus & product variants into SalesForce CRM, from sku creation, pricing review, to order form record creation.
• Work with Marketing leads on various projects in order to create & manage JIRA tickets for Copy, Design, and Web Development, contributing to their successful execution and achieving project objectives in a timely manner.
• Conduct A/B tests within VWO to evaluate marketing strategies, compile and analyze the results, and recommend actionable insights and solutions for improved campaign performance.
• Stay on top of relevant back-end spreadsheets, databases, and inventories, ensuring data accuracy and accessibility for informed marketing decisions.
• Collaborate with cross-functional teams to collect assets and information relevant to marketing initiatives, fostering effective communication and alignment.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• 2-4+ years experience working day-to-day with Salesforce CRM,Project Management & ticketing softwares.
• Ability to drive strong professional relationships and excels in follow-up communication to meet deadlines without issues.
• Capable of working rapidly under pressure, individually and in team settings, and takes extreme ownership in project outcomes.
• Exceptional organizational abilities, maintaining meticulous attention to detail to ensure accuracy, and efficiency in all tasks.
• Demonstrates the ability to think critically and strategically, considering long-term goals and anticipating future trends to drive business success.
• Possesses a creative mindset and is adept at generating innovative ideas and solutions to marketing challenges.
• Thrives in a fast-paced, results-oriented environment, delivering high-quality work efficiently to meet deadlines and achieve objectives.
• Independently manages multiple complex projects simultaneously, effectively prioritizing and executing each one with proficiency.
• Displays a strong willingness to learn, actively supporting and contributing to the company's growth and success.
• Exhibits strong problem-solving abilities, analysing issues from various angles and implementing effective solutions.
• Demonstrates adaptability and flexibility in response to changing priorities and business needs.
• Basic HTML/CCS proficiency preferred
• Bachelor’s in Marketing, Accounting, Business preferred
• Comprehensive healthcare coverage – We cover100% of premiumsfor medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days,an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with ourEmployee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.Learn more.
• Reimbursements for a portion of personal cell phone and internet usagefor eligible employees.
• Professional developmentopportunitieswith mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over$9 millionto date.
• Potential for quarterly KPI bonuses.

The base salary range is $72,000-$91,000, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please clickhere to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.