Marketing Ops Leader for AI-Driven Growth

LeanScale, Inc.; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Rogo is seeking a Director of Marketing Operations to own the marketing tech stack, multi-touch attribution, and demand-generation infrastructure. You will report directly to the Head of Revenue Operations and partner with Marketing, Sales, and RevOps to ensure clean data, scalable systems, and rigorous measurement.

You will build dashboards, deliver actionable insights on funnel performance, and bring an AI-forward mindset to automate processes and improve ROI across the full funnel.

Qualifications

• 6+ years of experience in Marketing Operations or Growth Operations at a B2B SaaS or Fintech company.
• Hands-on expertise with HubSpot or an equivalent marketing automation platform, Salesforce, and attribution or analytics tooling such as GA4 or Default.io.
• Proven track record of building attribution models and reporting infrastructure that stand up to scrutiny from Sales and Finance.
• Strong understanding of the full funnel, from demand generation through pipeline conversion to closed revenue.
• Experience leveraging AI to reimagine how marketing operations teams work.
• Excellent cross functional communication skills and comfort operating with senior stakeholders across Marketing, Sales, and Finance.

Responsibilities

• Own marketing tech stack, including vendor evaluation, implementation, and integration with Salesforce.
• Build and maintain multi-touch attribution across the funnel, with clean UTM, GCLID, and source/medium tracking into Salesforce.
• Ensure data integrity across marketing and sales systems for lead routing, lifecycle stages, and campaign tagging.
• Partner with RevOps to align marketing data models with Salesforce architecture and segmentation.
• Build and manage the campaign infrastructure that supports demand generation.

Skills

Marketing operations

HubSpot

Salesforce

Attribution modeling

GA4

Demand generation

AI in marketing

Cross-functional collaboration

Tools

Salesforce

GA4

Default.io

Looker

Sigma

SQL

Job description

Rogo is seeking a Director of Marketing Operations to own the marketing tech stack, multi-touch attribution, and demand-generation infrastructure. You will report directly to the Head of Revenue Operations and partner with Marketing, Sales, and RevOps to ensure clean data, scalable systems, and rigorous measurement.

You will build dashboards, deliver actionable insights on funnel performance, and bring an AI-forward mindset to automate processes and improve ROI across the full funnel.