Director of Marketing Operations

LeanScale, Inc.; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Rogo is seeking a Director of Marketing Operations to own the marketing tech stack, multi-touch attribution, and demand-generation infrastructure. You will report directly to the Head of Revenue Operations and partner with Marketing, Sales, and RevOps to ensure clean data, scalable systems, and rigorous measurement.

You will build dashboards, deliver actionable insights on funnel performance, and bring an AI-forward mindset to automate processes and improve ROI across the full funnel.

Qualifications

• 6+ years of experience in Marketing Operations or Growth Operations at a B2B SaaS or Fintech company.
• Hands-on expertise with HubSpot or an equivalent marketing automation platform, Salesforce, and attribution or analytics tooling such as GA4 or Default.io.
• Proven track record of building attribution models and reporting infrastructure that stand up to scrutiny from Sales and Finance.
• Strong understanding of the full funnel, from demand generation through pipeline conversion to closed revenue.
• Experience leveraging AI to reimagine how marketing operations teams work.
• Excellent cross functional communication skills and comfort operating with senior stakeholders across Marketing, Sales, and Finance.

Responsibilities

• Own marketing tech stack, including vendor evaluation, implementation, and integration with Salesforce.
• Build and maintain multi-touch attribution across the funnel, with clean UTM, GCLID, and source/medium tracking into Salesforce.
• Ensure data integrity across marketing and sales systems for lead routing, lifecycle stages, and campaign tagging.
• Partner with RevOps to align marketing data models with Salesforce architecture and segmentation.
• Build and manage the campaign infrastructure that supports demand generation.

Skills

Marketing operations

HubSpot

Salesforce

Attribution modeling

GA4

Demand generation

AI in marketing

Cross-functional collaboration

Tools

Salesforce

GA4

Default.io

Looker

Sigma

SQL

Job description

Why Rogo

Our mission is to transform global finance by empowering professionals at the world's top investment banks, private equity funds, and investment firms with AI that delivers unparalleled speed, accuracy, and insight. We're not just improving financial workflows; we're redefining them.

This is a unique opportunity to join a generational company driving transformation in one of the most important industries in the world. With a rapidly growing, global client base, proven product-market fit, and backing from world-class investors, we are scaling quickly and defining a new category of enterprise AI.

Our team is sharp, motivated, and deeply committed to Rogo’s mission. We take ownership of complex problems and stay relentlessly focused on our users. If you thrive in a fast-paced environment, demand excellence, and want to help build the future of finance, we invite you to join us.

THE ROLE

Rogo's marketing function is scaling quickly alongside an aggressive ARR growth plan, and the systems, data, and processes behind it need an owner. We are looking for a Director of Marketing Operations to build and run the operational backbone of marketing: the tech stack and attribution model, demand generation infrastructure, reporting and insights, and the data that feeds board and executive planning.

This is a full-funnel ownership role. You will report directly to our Head of Revenue Operations and partner closely with Marketing, Sales, and RevOps leadership to ensure marketing runs on clean data, scalable systems, and rigorous measurement. You will be the person who can answer, with confidence, where every dollar and every lead came from and where it went.

WHAT YOU'LL OWN

Marketing Technology & Attribution

• Own and evolve the marketing tech stack, including vendor evaluation, implementation, and integration with Salesforce.
• Build and maintain multi-touch attribution across the funnel, from first touch through closed-won, with clean UTM, GCLID, and source and medium tracking into Salesforce.
• Ensure data integrity across marketing and sales systems so that lead routing, lifecycle stages, and campaign tagging are consistent and trustworthy.
• Partner with RevOps to align marketing data models with the broader Salesforce architecture, including Contact and Opportunity level attribution, lifecycle fields, and segmentation.

Demand Generation Operations

• Build and manage the campaign infrastructure that supports demand generation: forms, landing pages, nurture flows, and lead scoring.
• Own lead routing and handoff logic between Marketing and Sales, including SLAs, MQL definitions, and speed to lead measurement.
• Support event and field marketing programs with the operational scaffolding to track pipeline influence and ROI.
• Continuously identify friction in the funnel and design workflows that improve conversion at each stage.

Reporting, Insights & Planning

• Build and maintain dashboards and reporting cadences covering pipeline generation, channel performance, funnel conversion, and marketing sourced and marketing influenced revenue.
• Deliver actionable insights to Marketing, Sales, and executive leadership on what is working and what isn't.
• Own the marketing data inputs to board reporting and company wide planning cycles, working closely with RevOps and Strategic Finance.
• Partner on budget tracking and channel level ROI analysis to inform spend allocation.

Cross-Functional Alignment

• Serve as the connective tissue between Marketing and RevOps, ensuring marketing systems and processes scale alongside the broader GTM org.
• Partner with Sales leadership on pipeline definitions, stage progression, and shared reporting so Marketing and Sales operate from the same numbers.
• Bring an AI forward mindset to how marketing operations should run, identifying where automation and AI tooling can replace manual work.

What We Are Looking For

• 6+ years of experience in Marketing Operations or Growth Operations at a B2B SaaS or Fintech company, ideally with exposure to complex or enterprise sales motions.
• Deep hands-on expertise with HubSpot or an equivalent marketing automation platform, Salesforce, and attribution or analytics tooling such as GA4 or Default.io http://Default.io.
• Proven track record of building attribution models and reporting infrastructure that stand up to scrutiny from Sales and Finance.
• Strong understanding of the full funnel, from demand generation through pipeline conversion to closed revenue.
• Experience leveraging AI to reimagine how marketing operations teams work.
• Excellent cross functional communication skills and comfort operating with senior stakeholders across Marketing, Sales, and Finance.

Bonus Points

• Experience in institutional financial services or another complex, relationship driven B2B vertical.
• Experience operating through a pricing model transition, for example moving from seat based to consumption or usage based pricing.
• Familiarity with SQL or BI tools such as Sigma or Looker for building reporting independent of engineering support.

WHO YOU ARE

• You thrive in fast-paced environments. You are high-intensity and care a lot about what you do, and you're ecstatic to work at a startup.
• You are ambitious. You have fun solving problems that others think are impossible.
• You are curious. You find joy in learning about AI, technology, and finance.
• You are an owner. You are autonomous, self-directed, and comfortable working with ambiguity.
• You are collaborative, organized, thoughtful, and kind.

WHY JOIN ROGO?

• Up and to the right: Rogo has strong product adoption with the world's leading financial institutions, and we are still early. The upside is enormous.
• Extraordinary team: we take talent density seriously. You'll do the best work of your career alongside some of the sharpest people in AI and finance.
• A one-of-one problem: bringing AI to the core of how Wall Street works is one of the most ambitious, technically demanding, and consequential problems today. There is nowhere else you can work on it at this scale.
• Real ownership: You'll own real surface area and watch the world's most sophisticated users rely on your work.
• Always at the frontier: we work at the edge of what the best models can do and turn it into products people trust. If you're obsessed with AI, this is where it's happening.