Marketing Ops Lead — Data-Driven Growth (Hybrid)

Neighborly®; Irving (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Equity and bonus opportunities

Job summary

Neighborly is seeking a Marketing Operations Manager to drive the marketing automation vision across its brands from Irving, TX. You will lead a technical marketing ops team and partner with Data, Analytics, Engineering, and Legal to ensure compliant, high-quality campaigns.

You will own campaign execution, audience segmentation, and templating standards while delivering measurable growth. This in-house role blends strategy with hands-on optimization and collaboration.

Qualifications

• 5+ years of experience in marketing automation, CRM, lifecycle marketing, or related digital marketing role.
• Hands-on experience building, QA’ing, deploying, or troubleshooting campaigns in major platforms.
• Strong knowledge of email and SMS campaign execution, including segmentation and rendering QA.
• Technical fluency with HTML, CSS, Liquid or similar scripting, dynamic content, and templates.
• Experience with CRM/CDP environments, APIs, data feeds, and consent workflows.
• Translate business requirements into technical campaign requirements and document dependencies.

Responsibilities

• Manage, coach, and support a technical marketing operations team with prioritization and capacity planning.
• Ensure accurate and timely delivery of email and SMS campaigns, including testing and deployment readiness.
• Establish campaign build standards, QA processes, templates, and scalable frameworks.
• Collaborate with Data, Product, Analytics, Engineering, MarTech, Creative, Legal, and vendors to align requirements.
• Maintain compliance and governance for email/SMS, consent, deliverability, and data usage.
• Serve as escalation point for issues, driving root-cause resolution and improvements.

Skills

Marketing operations leadership

Campaign execution

Technical troubleshooting

Cross-functional collaboration

Prioritization and planning

Education

Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, Communications

Tools

Braze

Salesforce Marketing Cloud

Iterable

Responsys

Eloqua

HubSpot

Broadly

Job description

Neighborly is seeking a Marketing Operations Manager to drive the marketing automation vision across its brands from Irving, TX. You will lead a technical marketing ops team and partner with Data, Analytics, Engineering, and Legal to ensure compliant, high-quality campaigns.

You will own campaign execution, audience segmentation, and templating standards while delivering measurable growth. This in-house role blends strategy with hands-on optimization and collaboration.