Manager, Marketing Automation Strategy

Neighbourly; Irving (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid schedule

Equity and bonus opportunities

Benefits package

Job summary

Neighborly, a leader in home and business services, seeks a Manager of Marketing Automation Strategy to shape and execute automation across brands from our Irving, TX hub. This role blends data-driven strategy with ongoing optimization to drive engagement, lifecycle performance, and growth.

The ideal candidate brings 5+ years in marketing automation and a track record of improving customer journeys across email, SMS, and other channels. Hybrid work model with in-office Mon-Wed and remote Thu-Fri.

Qualifications

• 5+ years of experience in Marketing Automation, CRM/Lifecycle Marketing, Campaign Strategy, Digital Marketing, or related field.
• Experience developing and executing marketing automation strategies across email, SMS, and other digital channels.
• Proven ability auditing customer journeys and optimizing campaigns to improve engagement and conversion.
• Hands-on experience designing testing programs (A/B, multivariate, holdout) and iterative optimization.

Responsibilities

• Help develop and execute the Marketing Automation strategy and optimization roadmap across Neighborly brands.
• Audit existing customer journeys, campaigns, and automations to identify optimization opportunities and implement testing.
• Develop and manage a structured testing roadmap, including A/B, multivariate, holdout testing, and iterative optimization.
• Analyze campaign performance, customer behavior, and engagement trends to identify actionable recommendations.
• Create detailed campaign briefs for the Operations team with objectives, audiences, messaging, personalization, testing plans, and success metrics.

Skills

Communication

Prioritization

Attention to detail

Problem solving

Teamwork

Education

Bachelor's degree in Marketing/Analytics

Job description

Manager, Marketing Automation Strategy

Are you looking for a place where you can bring your passion for helping shape and execute the marketing automation vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven strategy and continuous optimization?

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

Bring your experience and be empowered to innovate.

As a Manager, Marketing Automation Strategy on the Marketing team, a typical day for you will include:

• Help develop and execute the Marketing Automation strategy and optimization roadmap across Neighborly brands.
• Audit existing customer journeys, campaigns, and automations to identify optimization opportunities and implement a structured testing program to continuously improve performance through A/B, multivariate, and holdout testing.
• Develop and manage a structured testing roadmap, including A/B testing, multivariate testing, holdout testing, and iterative optimization initiatives.
• Analyze campaign performance, customer behavior, and engagement trends to identify actionable recommendations that improve business outcomes.
• Create detailed campaign briefs for the Operations team, outlining business objectives, target audiences, messaging strategy, personalization requirements, testing plans, and success metrics.

Bring your skills and be inspired to achieve success.

(Required qualifications)

• Experience:
  • Proven experience with 5+ years of experience in Marketing Automation, CRM/Lifecycle Marketing, Campaign Strategy, Digital Marketing, or a related field, with a proven track record of driving customer engagement and business performance.
  • Experience developing and executing marketing automation strategies, customer lifecycle programs, and journey optimization initiatives across email, SMS, and other digital channels.
  • Proven experience auditing and optimizing customer journeys, campaign workflows, and automated programs to improve engagement, conversion, retention, and customer value.
  • Hands-on experience designing and managing testing and experimentation programs, including A/B testing, multivariate testing, holdout testing, and iterative optimization methodologies.
• Skills:
  • Ability to communicate effectively, both verbally and in writing, across cross-functional teams.
  • Ability to manage multiple priorities and meet deadlines in a fast-paced environment
  • Detail-oriented with a high level of accuracy
  • Ability to demonstrate problem-solving and critical thinking skills
  • Ability to work independently and as part of a team
• Education:
  • Bachelor’s degree in Marketing, Business Administration Analytics, or a related field.
• Schedule / in-office requirements:
  • Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
  • Our office locations are:
    • 500 E John Carpenter Fwy, Irving, TX
    • 1010 N University Parks Drive, Waco, TX

Bring your goals and be enabled to reach them.

• Competitive Pay: Commensurate with experience
• Schedule: Full-time, Monday – Friday, 8 AM – 5 PM local time zone
• Benefits: Check out our benefits offerings here:
• Financial Benefits: Equity and bonus opportunities

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

Brand:

Neighborly - USA Shared Services