Marketing Automation & Lifecycle Strategy Lead

Dwyer Franchising LLC; Irving (TX); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Neighborly is seeking a Manager, Marketing Automation Strategy to shape and execute the marketing automation vision across the Neighborly brand family. You will drive customer engagement and lifecycle optimization using data-driven strategies and continuous optimization.

This hybrid, full-time role requires guiding testing programs, auditing journeys, and delivering performance insights to inform campaigns and growth. Collaboration with multiple brands and teams is essential to success.

Qualifications

• Proven ability to develop and execute marketing automation strategies across channels (email, SMS, etc.).
• Experience auditing customer journeys and optimizing campaigns for engagement and retention.
• Design and manage testing programs (A/B, multivariate, holdout).
• Strong written and verbal communication and ability to work cross-functionally.

Responsibilities

• Develop and execute the Marketing Automation strategy and roadmap across Neighborly brands.
• Audit journeys and campaigns to identify optimization opportunities and implement structured testing.
• Develop and manage a testing roadmap including A/B/multivariate/holdout testing.
• Analyze campaign performance and customer behavior to drive business outcomes.
• Create detailed campaign briefs for Operations with objectives, audiences, messaging, and metrics.

Skills

Cross-functional communication

Time management

Attention to detail

Problem solving

Team collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

Neighborly is seeking a Manager, Marketing Automation Strategy to shape and execute the marketing automation vision across the Neighborly brand family. You will drive customer engagement and lifecycle optimization using data-driven strategies and continuous optimization.

This hybrid, full-time role requires guiding testing programs, auditing journeys, and delivering performance insights to inform campaigns and growth. Collaboration with multiple brands and teams is essential to success.