Marketing Ops Lead — Analytics, AI QA & Lead Routing

G2; United States; On-site; USD 110,000 - 140,000; Full time

Job summary

G2 is seeking a Senior Marketing Operations Specialist to support marketing analytics and lead routing systems. This role blends analytics with systems work, building reporting on funnel performance, lifecycle metrics, and campaign effectiveness.

You will own lead scoring logic, routing, and handoff processes between Marketing and Sales, collaborating across Salesforce, Marketo, and RingLead while exploring AI-enabled QA and automation.

Qualifications

• 3+ years of experience in marketing operations, marketing analytics, or a related data/systems role at a B2B SaaS or technology company.
• Hands-on experience with marketing analytics or reporting tools.
• Deep understanding of core marketing KPIs and what drives them.
• Working knowledge of Salesforce and Marketo, or similar CRM/marketing automation platforms.
• Experience with, or strong aptitude for, lead routing and scoring logic.

Responsibilities

• Build and maintain operational reporting on funnel performance, lifecycle stage conversion, routing efficiency, and campaign engagement metrics.
• Partner with BI and Data teams on dashboard development and operational analytics.
• Validate reporting outputs and troubleshoot data discrepancies across Salesforce, Marketo, and connected GTM systems.
• Identify trends, gaps, and optimization opportunities through data analysis and report to the Director of Marketing Operations.
• Manage lead and contact scoring models aligned to buying intent and engagement signals.
• Own RingLead routing logic and lead/account matching across sales teams.
• Continuously improve speed‑to‑lead and inbound lead qualification frameworks.
• Perform daily QA on Marketo smartlists, Salesforce routing reports, and RingLead workflows to catch mis‑routed or unsynced records.
• Troubleshoot and resolve lead routing and scoring issues and elevate systemic issues to the Director of Marketing Operations.
• Manage the handoff process between Marketing and Sales; including sales alerts and follow‑up flows.
• Use AI tools to cross‑reference and reconcile records across Salesforce, Marketo, and 6sense during QA, for example verifying MQL dates and sources.
• Apply AI tools to speed up recurring reporting and QA tasks and suggest additional workflows worth automating.

Skills

Marketing operations

Marketing analytics

KPI knowledge

QA mindset

Tools

Salesforce

Marketo

RingLead

Looker

Tableau

SQL

Job description

G2 is seeking a Senior Marketing Operations Specialist to support marketing analytics and lead routing systems. This role blends analytics with systems work, building reporting on funnel performance, lifecycle metrics, and campaign effectiveness.

You will own lead scoring logic, routing, and handoff processes between Marketing and Sales, collaborating across Salesforce, Marketo, and RingLead while exploring AI-enabled QA and automation.