Marketing Ops Lead: AI-Driven Process Excellence

GE HealthCare; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

GE HealthCare is seeking a Marketing Optimization Lead for the AIS Marketing Operations team in the United States. The role drives excellence in marketing processes, operating rhythm, and capability programs to ensure a consistent annual marketing cycle.

You will champion AI adoption, lead planning, and collaborate with Product Management, Sales, and Medical Education to ensure readiness for new product introductions and continuous improvement across marketing workflows.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, marketing operations, or a related role.
• Demonstrated experience building or improving marketing processes, planning frameworks, or operating rhythms.
• Strong project management skills with the ability to manage multiple workstreams and deliver on time.
• Excellent communication and stakeholder management skills; comfortable presenting to senior leaders.
• Proficiency in Microsoft Office Suite; familiarity with marketing or project management platforms.

Responsibilities

• Own and continuously improve the AIS marketing operating rhythm, ensuring seamless execution and consistent cadence across all key activities.
• Design and embed standard work and best practice processes that reduce friction and enable the marketing team to focus on high impact work.
• Lead the annual marketing planning process across the AIS segment, coordinating timelines, templates, and cross functional alignment.
• Identify and implement opportunities to streamline or improve marketing workflows in partnership with the Associate Director.
• Manage the NPI process for AIS Marketing, ensuring new product launches are coordinated and executed in alignment with go to market timelines.
• Maintain NPI standard work, templates, and governance frameworks that enable consistent, high quality product introductions.
• Partner with Product Management, Sales, and Medical Education to ensure marketing readiness at each NPI milestone.
• Champion marketing education delivery across the AIS team, ensuring marketers have access to the skills and tools to perform at a high level.
• Manage and maximize the value of marketing licences, memberships, and learning platforms, keeping the team aware of and actively using available opportunities.
• Curate regular learning content and best practice resources to keep the marketing team current and informed.
• Serve as the AIS Marketing Operations champion for AI and emerging marketing technology, driving awareness and adoption across the function.
• Identify, pilot, and scale high value AI use cases that improve marketing productivity, content quality, or decision making.
• Stay current on relevant AI developments and bring recommendations to the Associate Director on where technology can create advantage.
• Provide light support to the compliance function as needed, including assistance with AST workflows and related tasks during peak periods.
• Lead or contribute to ad hoc projects that support the broader marketing function and the businesses we serve.

Skills

Project management

Stakeholder management

Microsoft Office

Marketing platforms

Education

Bachelor's Degree in Marketing/Business

Tools

Microsoft Office Suite

Job description

GE HealthCare is seeking a Marketing Optimization Lead for the AIS Marketing Operations team in the United States. The role drives excellence in marketing processes, operating rhythm, and capability programs to ensure a consistent annual marketing cycle.

You will champion AI adoption, lead planning, and collaborate with Product Management, Sales, and Medical Education to ensure readiness for new product introductions and continuous improvement across marketing workflows.