Marketing Operations & AI Excellence Lead

HC1316 GE Precision Healthcare LLC; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

GE HealthCare is seeking a Marketing Optimization Lead to drive excellence across the AIS Marketing Operations team. You will own the design and delivery of marketing processes, operating rhythm, and capability programs enabling the AIS marketing function to plan, execute, and deliver with consistency.

You will champion marketing education, manage licenses and learning platforms, and oversee AI use case pilots to boost productivity and content quality.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing or marketing operations, preferably in healthcare or life sciences.
• Experience building or improving marketing processes, planning frameworks, or operating rhythms.
• Strong project management skills with the ability to manage multiple workstreams and deliver on time.
• Excellent communication and stakeholder management skills; comfortable presenting to senior leaders.
• Proficiency in Microsoft Office Suite; familiarity with marketing or project management platforms.

Responsibilities

• Own and continuously improve the AIS marketing operating rhythm with seamless execution and cadence.
• Design and embed standard work and best-practice processes to reduce friction and enable high-impact work.
• Lead the annual AIS marketing planning process with timelines, templates, and cross-functional alignment.
• Identify opportunities to streamline marketing workflows with the NPI team and governance.
• Manage the NPI process for AIS Marketing, coordinating launches with go-to-market timelines.
• Maintain NPI standard work, templates, and governance for consistent product introductions.
• Partner with Product, Sales, and Medical Education to ensure marketing readiness at each NPI milestone.
• Champion marketing education delivery and ensure access to tools and licenses for the AIS team.
• Curate learning content and best-practice resources to keep the team informed.

Skills

Project management

Stakeholder management

Communication

MS Office

Marketing platforms

Education

Bachelor's degree in Marketing or Business

Tools

Microsoft Office Suite

Marketing platforms

Job description

GE HealthCare is seeking a Marketing Optimization Lead to drive excellence across the AIS Marketing Operations team. You will own the design and delivery of marketing processes, operating rhythm, and capability programs enabling the AIS marketing function to plan, execute, and deliver with consistency.

You will champion marketing education, manage licenses and learning platforms, and oversee AI use case pilots to boost productivity and content quality.