Marketing Optimization Lead

GE HealthCare; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

GE HealthCare is seeking a Marketing Optimization Lead for the AIS Marketing Operations team in the United States. The role drives excellence in marketing processes, operating rhythm, and capability programs to ensure a consistent annual marketing cycle.

You will champion AI adoption, lead planning, and collaborate with Product Management, Sales, and Medical Education to ensure readiness for new product introductions and continuous improvement across marketing workflows.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, marketing operations, or a related role.
• Demonstrated experience building or improving marketing processes, planning frameworks, or operating rhythms.
• Strong project management skills with the ability to manage multiple workstreams and deliver on time.
• Excellent communication and stakeholder management skills; comfortable presenting to senior leaders.
• Proficiency in Microsoft Office Suite; familiarity with marketing or project management platforms.

Responsibilities

• Own and continuously improve the AIS marketing operating rhythm, ensuring seamless execution and consistent cadence across all key activities.
• Design and embed standard work and best practice processes that reduce friction and enable the marketing team to focus on high impact work.
• Lead the annual marketing planning process across the AIS segment, coordinating timelines, templates, and cross functional alignment.
• Identify and implement opportunities to streamline or improve marketing workflows in partnership with the Associate Director.
• Manage the NPI process for AIS Marketing, ensuring new product launches are coordinated and executed in alignment with go to market timelines.
• Maintain NPI standard work, templates, and governance frameworks that enable consistent, high quality product introductions.
• Partner with Product Management, Sales, and Medical Education to ensure marketing readiness at each NPI milestone.
• Champion marketing education delivery across the AIS team, ensuring marketers have access to the skills and tools to perform at a high level.
• Manage and maximize the value of marketing licences, memberships, and learning platforms, keeping the team aware of and actively using available opportunities.
• Curate regular learning content and best practice resources to keep the marketing team current and informed.
• Serve as the AIS Marketing Operations champion for AI and emerging marketing technology, driving awareness and adoption across the function.
• Identify, pilot, and scale high value AI use cases that improve marketing productivity, content quality, or decision making.
• Stay current on relevant AI developments and bring recommendations to the Associate Director on where technology can create advantage.
• Provide light support to the compliance function as needed, including assistance with AST workflows and related tasks during peak periods.
• Lead or contribute to ad hoc projects that support the broader marketing function and the businesses we serve.

Skills

Project management

Stakeholder management

Microsoft Office

Marketing platforms

Education

Bachelor's Degree in Marketing/Business

Tools

Microsoft Office Suite

Job description

Job Description Summary

The Marketing Optimization Lead drives marketing excellence across GE HealthCare's Advanced Imaging Solutions (AIS) Marketing Operations team. This role owns the design and delivery of best-in-class marketing processes, operating rhythm, and capability programs that enable the AIS marketing function to plan, execute, and deliver with consistency. A champion of marketing excellence, AI adoption, and continuous improvement, this individual ensures the team operates at its best and is always prepared to deliver an effective annual marketing cycle.

Job Description

Key Responsibilities

Marketing Process Optimization and Operating Rhythm

• Own and continuously improve the AIS marketing operating rhythm, ensuring seamless execution and consistent cadence across all key activities
• Design and embed standard work and best practice processes that reduce friction and enable the marketing team to focus on high impact work
• Lead the annual marketing planning process across the AIS segment, coordinating timelines, templates, and cross functional alignment
• Identify and implement opportunities to streamline or improve marketing workflows in partnership with the Associate Director

New Product Introduction (NPI) Management

• Manage the NPI process for AIS Marketing, ensuring new product launches are coordinated and executed in alignment with go to market timelines
• Maintain NPI standard work, templates, and governance frameworks that enable consistent, high quality product introductions
• Partner with Product Management, Sales, and Medical Education to ensure marketing readiness at each NPI milestone

Marketing Education and Capability Building

• Champion marketing education delivery across the AIS team, ensuring marketers have access to the skills and tools to perform at a high level
• Manage and maximize the value of marketing licences , memberships, and learning platforms, keeping the team aware of and actively using available opportunities
• Curate regular learning content and best practice resources to keep the marketing team current and informed

AI Use Case Champion

• Serve as the AIS Marketing Operations champion for AI and emerging marketing technology, driving awareness and adoption across the function
• Identify , pilot, and scale high value AI use cases that improve marketing productivity, content quality, or decision making
• Stay current on relevant AI developments and bring recommendations to the Associate Director on where technology can create advantage

Compliance and Ad Hoc Support

• Provide light support to the compliance function as needed, including assistance with AST workflows and related tasks during peak periods
• Lead or contribute to ad hoc projects that support the broader marketing function and the businesses we serve

Required Qualifications:

• Bachelor's Degree in Marketing , Business, or a related field
• 5+ years of experience in marketing, marketing operations, or a related role, ideally within healthcare or life sciences
• Demonstrated experience building or improving marketing processes, planning frameworks, or operating rhythms
• Strong project management skills with the ability to manage multiple workstreams and deliver on time
• Excellent communication and stakeholder management skills; comfortable presenting to senior leaders
• Proficiency in Microsoft Office Suite; familiarity with marketing or project management platforms

Preferred Qualifications:

• Experience championing AI tools or emerging marketing technology within a team or organization
• Familiarity with NPI processes, learning platforms, or capability development programs
• Working knowledge of GE HealthCare's Aggregate Spend Tool (AST) or similar compliance systems
• Experience working in a matrixed global organization

Core Competencies

• Process Excellence: builds scalable, repeatable systems that raise performance across the team
• Strategic Thinking: connects operational detail to broader marketing and business objectives
• Collaboration and Influence: works effectively across functions and levels without direct authority
• Learning Orientation: curious and committed to growing both self and others
• Execution Discipline: delivers consistently against plans, timelines, and quality standards
• Innovation Mindset: embraces AI and new tools to drive continuous improvement

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of e