Marketing Ops & AI Discoverability Lead

Bank of America; Pennington (NJ); On-site; USD 90,000 - 128,000; Full time

Job summary

Bank of America is seeking a Marketing Programs Specialist to support and own delivery of primary components for medium to large marketing products and processes. The role emphasizes advanced analysis, problem solving, and collaboration with Marketing, Technology, SEO, and agency teams to improve content visibility and AI/LLM discoverability using Adobe Experience Manager and related analytics tools.

The ideal candidate has 4+ years in marketing campaign management or project management, strong

Qualifications

• 4+ years of marketing campaign management or project management experience
• Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
• Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
• Understands the importance of corporate standards, procedures, and approval processes
• Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
• Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly
• Excellent oral and written communication skills
• Proficient in MS Office Product Suite (Word, Excel, PPT)
• Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytic

Responsibilities

• Support initiatives focused on improving AI/LLM discoverability and digital content visibility
• Help ensure AEM pages are authored, structured, and published in ways that support search engine and AI platform consumption
• Develop expertise in AEM components, templates, metadata, structured content, and page architecture
• Partner with stakeholders to gather, document, and review business and platform requirements
• Collaborate with Technology and agency teams through development, testing, implementation, and publishing activities
• Participate in UAT and support validation of platform solutions
• Manage global content elements and shared platform capabilities across marketing experiences
• Coordinate publishing requests and serve as a key liaison between marketing teams and publishing partners
• Identify opportunities to improve content discoverability, platform effectiveness, and user experience
• Build strong relationships with Marketing, Technology, SEO, and agency partners to support successful execution

Skills

Adaptability

Collaboration

Problem Solving

Project Management

Attention to Detail

Oral Communications

Written Communications

Digital Marketing

User Experience Design

Analytical Thinking

Business Acumen

Pay Transparency

Education

High School Diploma / GED / Secondary School or equivalent

Tools

Adobe Experience Manager

Adobe Analytics

Adobe Customer Journey Analytics

Job description

Bank of America is seeking a Marketing Programs Specialist to support and own delivery of primary components for medium to large marketing products and processes. The role emphasizes advanced analysis, problem solving, and collaboration with Marketing, Technology, SEO, and agency teams to improve content visibility and AI/LLM discoverability using Adobe Experience Manager and related analytics tools.

The ideal candidate has 4+ years in marketing campaign management or project management, strong