Marketing Operations Specialist

Nimble; Redwood City (CA); On-site; USD 105,000 - 125,000; Full time

Job summary

Nimble, a healthtech startup, seeks a Marketing Operations Specialist to enhance marketing performance through strategic execution and data management. This role involves collaborating with cross-functional teams, optimizing marketing processes, and analyzing communication effectiveness to drive successful campaigns.

Benefits

Medical / Dental / Vision / 401K package

Generous Vacation Policy

11 Paid Holidays

Accelerated career growth

Direct access to executives

Qualifications

• 3-5+ years' experience in a Marketing Operations role.
• Track record of building multi-channel programs from scratch.
• Ability to present complex information clearly.

Responsibilities

• Execute programs for outbound communication channels.
• Monitor and report on engagement metrics.
• Optimize technical processes for efficiency.

Skills

Detail-oriented

Analytical

Organized

Data-driven

Communication

Education

Bachelor's degree

Tools

Customer Engagement Platforms

Third-party analytics tools

Marketo

HubSpot

Salesforce Account Engagement

Job description

Nimbleis a healthtech company on a mission to simplify access, understanding and management of healthcare. We are starting by building the largest, most loved pharmacy business in the world. We are a fast-growing, technology-first startup driven by perfecting the patient and pharmacist experience. Nimble fosters a culture of collaboration, open communication and deliberate action that allows us to face today’s most exciting challenges head-on and grow incredibly quickly.

Nimble is looking for a detail-oriented and strategic Marketing Operations Specialist to join our growing Marketing Team. In this role, you will play a crucial part in optimizing our marketing processes, tools, and data management to drive successful campaigns and enhance overall marketing performance. You will work closely with cross-functional teams to ensure our marketing initiatives are executed seamlessly and effectively.

As a Marketing Operations Specialist, you will:

• Execute manual and automated programs for outbound communication channels (email, SMS, and push)
• Monitor and report on engagement metrics (opens, clicks, click-to-open rates) and channel health metrics (opt-outs, bounces)
• Analyze the performance of communication channels and campaigns across customer segments and lifecycle stages
• Optimize technical processes for maximum operational efficiency
• Ensure deliverability of email and SMS
• Conduct coding and QA in an enterprise-level ESP
• Establish strong collaborative relationships with Lifecycle Marketing and cross-functional teams, including Product, Engineering, and other key stakeholders

What you bring:

• 3-5+ years' experience in a Marketing Operations role
• Track record of building successful multi-channel, multi-touch programs from scratch
• Ability to present complex information clearly and concisely, both verbally and in writing
• Is analytical, organized, detail-oriented, and data-driven
• Knowledge of Customer Engagement Platforms (e.g., Iterable, Braze, Sailthru, Klaviyo, etc.)
• Experience with third-party analytics tools (e.g., Mixpanel, Amplitude, Looker, Kibana, Elastic, etc.)
• Preferred: Marketo, HubSpot, Salesforce Account Engagement
• Bachelor's degree

What's in it for you:

• Compassionate and driven colleagues in a fun environment where success is celebrated
• Accelerated career growth in a fast-growing company
• Direct access to executives and a transparent company culture
• Rare opportunity to change an industry and lives of millions
• We are reinventing healthcare / pharmacy - your (grand)parents and your (grand)children will understand and appreciate what you do
• Medical / Dental / Vision / 401K package that fits your needs
• Generous Vacation Policy - work hard and take time when you need it
• 11 Paid Holidays
• Work out of our HQ in beautiful downtown Redwood City

$105,000 - $125,000 a year

At Nimble, we are dedicated to putting patients first and improving pharmacies across America. Join us on this exciting journey!

Diversity, inclusion and belonging at Nimble: Nimble is building a diverse and inclusive work environment where we learn from each other. We pride ourselves on being an equal opportunity employer and welcome people of diverse backgrounds, abilities and perspectives.