Marketing Operations Specialist

Morson Talent (Canada & USA); San Francisco (CA); Hybrid; USD 80,000 - 130,000; Full time

Job summary

A leading company in the FinTech industry seeks a Marketing Operations Specialist to enhance efficiency and effectiveness in their marketing team. The role involves executing campaigns, managing data, and streamlining processes to drive success across marketing and sales functions.

Qualifications

• 2-3 years of experience with marketing automation systems.
• 3-5 years in revenue or marketing operations in a B2B SaaS environment.
• Understanding of data privacy regulations (e.g., GDPR, CCPA).

Responsibilities

• Create and execute outbound campaigns within Marketo.
• Ensure data governance and compliance with regulations.
• Identify process improvement opportunities between teams.

Skills

Analytical skills

Problem-solving skills

Project management

Communication skills

Interpersonal skills

Tools

Marketo

Hubspot

Salesforce

Job description

• Contract Duration: 3-6 months, possible temp-hire
• Location: Hybrid preferred- 3 days in office/ 2 remote- If required, this job can also be fully remote.
• Office locations: Toronto or Vancouver, Canada/ Foster City, CA or Plano TX
• Pay rate: Hourly market rates

We are seeking an experienced and hands-on Marketing Operations Specialist to join our client who are a leader in the FinTech industry. Joining there dynamic Marketing team, the Marketing Operations Specialist will play a crucial role in optimizing and streamlining technology, database, and processes to drive efficiency, effectiveness, and overall program success.

This role will be responsible for setting-up and executing campaigns, supporting Sales or Marketing technologies, database accuracy/cleanliness, and supporting cross-functional collaboration between various internal stakeholder teams.

Responsibilities

• Create and execute new outbound campaigns within Marketo.
• Troubleshoot technical issues and collaborate with the team to resolve them.
• Manage campaign member data, including normalization, enrichment, and validation.
• Ensure best practices for data governance, ensuring data accuracy and compliance with relevant regulations.
• Lead marketing automation efforts in various regions, including campaign setup, nurturing, and campaign personalization to drive engagement and conversion.
• Ensure the alignment of technology, data, and processes to support campaign goals.
• Identify opportunities for process improvement between the Marketing/Sales/Business Development teams and implement streamlined workflows.
• Collaborate with cross-functional teams to ensure alignment and efficiency in sales follow-up processes.

Requirements

• Must have 2-3 years of hands-on technical experience with marketing automation systems, Marketo, Hubspot, Eloqua or Pardot.
• 3-5 years of experience in revenue or marketing operations, technology, and data management in a B2B SaaS environment.
• 2-3 years of experience working within Salesforce.
• Experience with ABM platforms (e.g., 6sense, Demandbase, Segment) is a plus.
• Strong analytical and problem-solving skills.
• Excellent project management and organizational abilities.
• Understanding of data privacy and compliance regulations (e.g., GDPR, CCPA).
• Strong communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional team.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Marketing Services

Referrals increase your chances of interviewing at Morson Talent (Canada & USA) by 2x

Get notified about new Marketing Operations Specialist jobs in San Francisco, CA.

Manager, Marketing Operations (Global Focus)

Strategy and Operations Manager, Ads Marketing

Redwood City, CA $105,000.00-$125,000.00 3 weeks ago

Strategic Planning and Operations Manager - Business Marketing

San Francisco, CA $122,000.00-$176,000.00 1 day ago

Senior Manager - Marketing Operations (Remote - United States)

Senior Manager / Director, Marketing Operations

Senior Program Manager, Marketing Operations

Marketing Operations Specialist, US Commercial Operations and Compliance

Foster City, CA $85,000.00-$90,000.00 1 week ago

Associate Manager, Growth Marketing Operations

Administrative and Marketing Coordinator

Project Manager, U.S. Marketing Operations

Alameda, CA $98,000.00-$196,000.00 4 months ago

Marketing Operations Manager (TEMPORARY)

Union City, CA $69,000.00-$85,000.00 5 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.