Marketing Operations Specialist

Global Payments; Cincinnati (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

Global Payments is seeking a Senior Marketing Operations professional to own end-to-end acquisition campaigns within a complex B2B2x model. You will partner with LOB stakeholders, analytics, creative and sales to plan, launch, and continuously optimize campaigns through our marketing automation platforms.

The role emphasizes data integrity, audience segmentation, lead flow, and attribution, delivering weekly performance insights and strategic recommendations to senior stakeholders to drive new

Qualifications

• 3+ years in marketing operations or marketing automation in B2B/B2B2x SaaS.
• Proficiency in HubSpot and Marketo for campaign automation and CRM integration.
• Ability to analyze data and optimize campaigns across channels.

Responsibilities

• Define ICP and build target account lists with LOB stakeholders.
• Set up and optimize campaigns across channels in HubSpot/Marketo.
• Develop landing pages and forms aligned with conversion paths.
• Manage lead scoring, attribution, and CRM data integrity.
• Run weekly performance checks and drive in-campaign optimizations.

Skills

Marketing automation

Audience segmentation

Cross-functional collaboration

Performance optimization

Education

Tools

HubSpot

Marketo

Job description

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow. Ready to take your career global? Make your mark at one of the biggest names in payments. We are looking for a Senior Marketing Operations — Growth & Acquisition is a business-critical role within the Revenue Marketing organization and will have a measurable impact on new customer pipeline and revenue growth. This person will own the end-to-end operational execution of acquisition marketing programs within a complex B2B2x sales model, working cross-functionally with Line of Business (LOB) stakeholders, analytics, creative, and sales teams to plan, deliver, and continuously optimize campaigns through the marketing automation system. This high-impact role requires a detail-oriented, results-driven marketer who thrives at the intersection of strategy and execution. The ideal candidate brings deep experience managing the full campaign lifecycle, from audience building and platform setup through launch, weekly performance optimization, and post-campaign debrief, and is equally comfortable driving day-to-day tactical decisions as they identify performance issues and escalating strategic recommendations to senior stakeholders. They must have strong command of marketing technology, CRM, attribution frameworks, and the operational discipline to manage data integrity, lead flow with consistency and precision across a multi-stakeholder environment.

https://jobs.globalpayments.com/en/why-global-payments/benefits/

linkedin.com/in/shonali-r-66744622 -SB

What you’ll own

Audience & Data

• Co-develop the Ideal Customer Profile in partnership with Line of Business (LOB) stakeholders, translating shared commercial objectives into actionable targeting criteria
• Build and maintain target account lists aligned to the co-developed ICP and campaign objectives
• Segment audiences by firmographic, technographic, and behavioral attributes to support media proposal development
• Enrich contact data to ensure completeness and accuracy across key fields prior to platform upload
• Validate data quality and enforce hygiene standards across the database in support of tracking and CRM configuration
• Create suppression and exclusion lists to protect audience integrity across all activated channels
• Define intent signals and engagement triggers in partnership with the LOB, analytics and tracking team to inform KPI targeting
• Map buying committee members and stakeholder roles within target accounts to support messaging framework development
• Upload and sync audience segments to relevant platforms as part of the coordinated pre-launch delivery workstream

Marketing Operations

• Build and deploy emails within the marketing automation platform (Hubspot/Marketo), coordinated with platform setup and tracking configuration
• Create and optimize landing pages in alignment with the creative brief and conversion path requirements, subject to pre-launch review sign-off
• Develop and configure forms for lead capture and progressive profiling, ensuring integration with Hubspot and/or Salesforce pipelines
• Set up and maintain lead scoring models in collaboration with the analytics team to prioritize high-intent prospects for sales handoff
• Configure automated workflows to support campaign logic, routing, and lead flow validated against KPIs agreed with the LOB stakeholder
• Build and manage nurture programs across the buyer journey, developed in close alignment with LOB stakeholders to reflect the sales motion and commercial priorities of each business unit
• Set up Hubspot/Marketo campaigns in coordination with the LOB stakeholder to ensure alignment between marketing activity and sales follow-up
• Maintain attribution tracking frameworks across channels, ensuring consistent measurement from initial engagement through pipeline contribution
• Generate and govern UTM structures to ensure consistent campaign tagging across all channels and reporting dashboards
• Conduct thorough QA testing across all campaign assets, workflows, and integrations prior to launch
• Ensure compliance reviews are performed to adhere to regulatory, brand, and messaging standards at each stage of the campaign process

Launch & Execution

• Conduct final QA across all assets, workflows, and integrations, with go-live requiring sign-off from both Central Marketing and the LOB stakeholder
• Activate campaigns across designated channels simultaneously per the approved media plan
• Monitor campaign performance in real time against agreed KPIs, flagging significant anomalies to the LOB stakeholder promptly and in line with the established reporting cadence
• Validate lead flow from capture through to CRM and sales handoff in coordination with the analytics and tracking team
• Perform weekly performance checks against KPIs and benchmarks and elevate any anomalies to Analytics and LOB stakeholders
• Execute routine in-campaign optimizations including, audience refinements, A/B creative testing, and landing page improvements independently and within the agreed campaign parameters; bring forward recommendations or stakeholder review before implementation
• Communicate campaign status through weekly performance summaries to the management, with ad-hoc updates on significant developments
• Document lessons learned and develop recommendations for the next campaign cycle, incorporating benchmark updates and optimization insights to continuously improve performance
• Participate in cross-functional campaign retrospectives with Business Unit, Central Marketing, and Creative stakeholders to surface learnings and align on next steps
• Update performance benchmarks to reflect current baselines, ensuring learnings cycle back into future campaign planning

What you’ll bring

• 3+ years of experience in marketing operations, or marketing automation within a B2B or B2B2x SaaS environment, including experience navigating partner-influenced or indirect sales models
• Proficiency in HubSpot and Marketo, including campaign automation, lead scoring, workflow configuration, nurture program development, and CRM integration
• Ability to evaluate performance data and drive optimization decisions
• Proven track record of operating effectively in a highly matrixed organization, managing cross-functional relationships across business units, central marketing, analytics, creative, and sales teams
• Strong understanding of multi-stakeholder buying journeys and the ability to map audiences, messaging, and tactics to each stage of the customer decision process
• Experience co-developing Ideal Customer Profiles with commercial stakeholders and translating targeting criteria into executable audience segments and campaign strategies
• Strong command of attribution frameworks, UTM governance, and lead flow validation across complex, multi-channel campaigns
• Demonstrated ability to manage in-campaign optimizations independently while exercising sound judgment on when to elevate strategic or budget decisions to senior stakeholders
• Excellent communication and presentation skills, with experience delivering strategic recommendations to both direct leadership and LOB stakeholders
• Prior experience in the payments, fintech, or financial services industry strongly preferred; familiarity with the commercial dynamics of B2B2x or channel-partner sales models is a significant advantage.

About the team

Our inclusive and global teams win together every day. We’re proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections – it’s unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders.

What makes a Globalpayer?

Globalpayers think like a client, act like an owner and win as one team. We’re curious and innovative – always finding better ways to deliver impact. We empower each other to make decisions, and it’s our passion that drives excellence in everything we set out to do.

Does this sound like you?

Then you sound like a Globalpayer.

Diversity and EEO Statements

Global Payments is an organization that stands against racism, intolerance and injustice in all its forms — one that respects, honors and celebrates the diversity of our team members and the differences among us. Our commitment to fostering a company culture that values and respects Inclusion and Diversity is steadfast. Standing together as one company, we will continue to work to drive positive change for the communities in which we live and work and stamp out injustice.

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [e-mail].

Applicant authorization

Applicant must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; We will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa.

Worldpay application note

Global Payments and Worldpay recently joined forces, and we’re currently operating across two Workday application systems. If you don’t see one of your applications here, it may have been submitted in the Worldpay Workday system instead.

Company profile

At Global Payments (NYSE : GPN), we empower simple, fast, secure payments for everyone. And to do that, we’ve built a complete, worldwide commerce ecosystem that delivers software and services at scale to millions of companies around the world—from ambitious startups to global enterprises. Our team of 27,000 experts is dedicated to your success. Headquartered in Atlanta, Georgia, we're a Fortune 500® company and a member of the S&P 500 with worldwide reach spanning North America, Europe, Asia Pacific and Latin America. Wherever you are—or wherever you want to be—we’re there, ready to support you. For more information, visit company.globalpayments.com and follow Global Payments on X, LinkedIn and Facebook.

Accommodations: Accessibility Requests

If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [e-mail].

EEOC Statement

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify [e-mail].