Marketing Operations Manager - Remote & Martech Focus

American Psychological Association; Washington (District of Columbia); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work

401(k) match

Medical insurance

Dental insurance

Vision insurance

Paid time off

Family/Medical Leave

Tuition assistance

Employee Assistance Program

Disability insurance

Job summary

The American Psychological Association is seeking a Marketing Operations Manager to oversee APA Publishing’s marketing engine, managing the work management platform and optimizing tools in the martech stack. You will drive audience segmentation, email campaigns, and channel strategy while ensuring privacy compliance.

Applicants should bring 5+ years in digital marketing, strong project management, and collaboration skills, with experience in nonprofit or scholarly publishing marketing preferred.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 5+ years of digital marketing experience.
• Strong project management skills with ability to manage multiple projects across stakeholders.
• Strong communication and collaboration skills with internal stakeholders and vendors.

Responsibilities

• Serve as the primary administrator of the team's work management platform, including user access, workflows, intake processes, and reporting.
• Manage audience segmentation and list hygiene to support targeted campaigns across APA Publishing audiences.
• Own campaign structure management, ensuring consistency, scalability, and compliance with marketing and data privacy laws (e.g., CAN-SPAM, GDPR, CASL).
• Execute email campaigns, prioritize the email calendar, support content personalization and ensure audience alignment.
• Identify opportunities to optimize and streamline usage of tools within the martech stack.
• Monitor social media trends, platform changes, and audience insights to inform content and channel strategy recommendations.
• Collaborate with the Marketing Analytics Manager to report on social, landing page, and email performance and recommend optimizations.
• Maintain documentation of work management processes, best practices, and platform usage training to ensure project consistency.
• Manage relationships with external vendors and platform providers, including contract renewals and troubleshooting.
• Collaborate effectively across functional areas and departments.
• Other duties as assigned

Skills

Project management

Communication

Collaboration

Vendor management

Nonprofit marketing experience

AI prompts

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

Salesforce Sales Cloud

Sprout Social

Hootsuite

Wrike / Asana

Litmus

Microsoft Office

Job description

The American Psychological Association is seeking a Marketing Operations Manager to oversee APA Publishing’s marketing engine, managing the work management platform and optimizing tools in the martech stack. You will drive audience segmentation, email campaigns, and channel strategy while ensuring privacy compliance.

Applicants should bring 5+ years in digital marketing, strong project management, and collaboration skills, with experience in nonprofit or scholarly publishing marketing preferred.