Marketing Operations Manager

American Psychological Association; Washington (District of Columbia); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work

401(k) match

Medical insurance

Dental insurance

Vision insurance

Paid time off

Family/Medical Leave

Tuition assistance

Employee Assistance Program

Disability insurance

Job summary

The American Psychological Association is seeking a Marketing Operations Manager to oversee APA Publishing’s marketing engine, managing the work management platform and optimizing tools in the martech stack. You will drive audience segmentation, email campaigns, and channel strategy while ensuring privacy compliance.

Applicants should bring 5+ years in digital marketing, strong project management, and collaboration skills, with experience in nonprofit or scholarly publishing marketing preferred.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 5+ years of digital marketing experience.
• Strong project management skills with ability to manage multiple projects across stakeholders.
• Strong communication and collaboration skills with internal stakeholders and vendors.

Responsibilities

• Serve as the primary administrator of the team's work management platform, including user access, workflows, intake processes, and reporting.
• Manage audience segmentation and list hygiene to support targeted campaigns across APA Publishing audiences.
• Own campaign structure management, ensuring consistency, scalability, and compliance with marketing and data privacy laws (e.g., CAN-SPAM, GDPR, CASL).
• Execute email campaigns, prioritize the email calendar, support content personalization and ensure audience alignment.
• Identify opportunities to optimize and streamline usage of tools within the martech stack.
• Monitor social media trends, platform changes, and audience insights to inform content and channel strategy recommendations.
• Collaborate with the Marketing Analytics Manager to report on social, landing page, and email performance and recommend optimizations.
• Maintain documentation of work management processes, best practices, and platform usage training to ensure project consistency.
• Manage relationships with external vendors and platform providers, including contract renewals and troubleshooting.
• Collaborate effectively across functional areas and departments.
• Other duties as assigned

Skills

Project management

Communication

Collaboration

Vendor management

Nonprofit marketing experience

AI prompts

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

Salesforce Sales Cloud

Sprout Social

Hootsuite

Wrike / Asana

Litmus

Microsoft Office

Job description

Note: APA operates on a 37.5-hour work week with one-hour lunch breaks each day. APA sets salaries based on several considerations, including years of relevant experience, level of education, and previous staff and/or governance experience at APA.

The Marketing Operations Manager supports APA Publishing's marketing engine through project management of tactical marketing initiatives across digital marketing channels including email, landing pages, social media, and audience segmentation. This role is responsible for administering the team's work management platform and optimizing use of tools in the martech stack.

Education and Experience

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of digital marketing experience
• Strong project management skills with the ability to manage multiple projects across different stakeholders
• Strong communication and collaboration skills to work effectively with internal stakeholders and vendors
• Preferred: experience in a nonprofit association, academic, or scholarly publishing marketing environment

Computer Skills Required (including level of expertise)

• Advanced proficiency with the Microsoft Office Suite
• Experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Salesforce Sales Cloud)
• Experience with social media management platforms (e.g., Sprout Social, Hootsuite)
• Experience administering a work management platform (e.g., Wrike, Asana)
• Familiarity with ESP capabilities and rendering/testing tools (e.g., Litmus)
• Demonstrated ability to craft effective prompts in AI tools (e.g. Claude, Gemini, Copilot)

Responsibilities

• Serve as the primary administrator of the team's work management platform, including user access, workflows, intake processes, and reporting
• Manage audience segmentation and list hygiene to support targeted campaigns across APA Publishing audiences
• Own campaign structure management, ensuring consistency, scalability, and compliance with marketing and data privacy laws (e.g., CAN-SPAM, GDPR, CASL)
• Execute email campaigns, prioritize the email calendar, support content personalization and ensure audience alignment
• Identify opportunities to optimize and streamline usage of tools within the martech stack
• Monitor social media trends, platform changes, and audience insights to inform content and channel strategy recommendations
• Collaborate with the Marketing Analytics Manager to report on social, landing page, and email performance and recommend optimizations
• Maintain documentation of work management processes, best practices, and platform usage training to ensure project consistency
• Manage relationships with external vendors and platform providers, including contract renewals and troubleshooting
• Collaborate effectively across functional areas and departments
• Other duties as assigned

About APA

The American Psychological Association (APA) represents 146,000 psychologists, students, and affiliates, primarily in the U.S. and Canada but also in other countries around the world. APA is a scientific and professional organization with about 500 employees and is categorized as a 501(c)(3) along with its 501(c)(6) companion organization, APA Services, Inc.

APA offers a generous employee benefits program, including Remote Work/Flexible Scheduling; a 401(k) option with employer match of up to 4%; medical, dental, and vision insurance options and an outpatient mental health benefit; paid personal/vacation time plus 12 paid holidays; Family/Medical Leave; tuition assistance; an Employee Assistance Program (EAP); short- and long-term disability insurance; and more.

Job Location: Remote

APA jobs may be considered for remote work eligibility as defined in APA's Flexible Work Policy and are subject to approval. Remote work employees may not work from the following states or U.S. territories: Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, Wyoming.

Final candidates will be required to successfully complete a background check as a condition of employment. Any required consent forms and additional information will be provided during the final stages of the hiring process.

The American Psychological Association is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, marital status, personal appearance, familial status, family responsibilities, matriculation, political affiliation, genetic information, protected veteran status, or any other characteristic protected under applicable federal, state, or local law.

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