Marketing Operations Manager - Events & Campaigns Lead

LeanScale, Inc.; United States; On-site; USD 120,000 - 150,000; Full time

Job summary

Stripe is seeking a Marketing Operations Manager to own end-to-end marketing operations for in-person and online events, partnering with Field Marketing, Demand Gen, Marketing Technology, and Sales to drive attendance and measurable campaigns.

You will manage audience strategy, lead routing, and post-event reporting while ensuring data quality, privacy, and compliance across the campaign lifecycle. A fast-paced, cross-functional environment awaits.

Qualifications

• 5+ years of experience in marketing operations, demand generation operations, event operations, or related field.
• 3+ years of proven Marketo expertise with scalable programs and successful campaigns.
• Proven track record optimizing campaign and workflow processes in event/webinar platforms (Splash, ON24).
• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
• Strong program-management skills for timelines, dependencies, risks, and multiple events.
• Strong analytical/problem-solving skills using campaign data to improve performance.
• Understanding of data quality, consent, privacy, and contact governance.
• Clear written and verbal communication across Marketing, Sales, and Technology teams.
• Attention to detail in a fast-paced environment; ability to adapt to changing priorities.
• Experience integrating AI into scalable marketing operations workflow designs.

Responsibilities

• Own end-to-end marketing operations for events, from intake to post-event reporting.
• Collaborate with Field Marketing, Demand Gen, Martech, and Sales to define plans and success metrics.
• Manage audience strategy and campaign execution, including segmentation and attendance tracking.
• Monitor registration/attendance and identify opportunities to improve conversion and engagement.
• Oversee data capture, validation, enrichment, and reconciliation of attendee data.
• Oversee lead scoring, routing, nurture, and sales notifications within SLAs.
• Report on campaign performance, attendance, engagement, lead routing, and pipeline impact.
• Maintain data quality, privacy, consent, and governance across campaigns.
• Address process/data/tech gaps by documenting scalable operating procedures.

Skills

Marketing operations

Marketo

Campaign workflows

Audience segmentation

Lead management

Program management

Analytical skills

Data privacy

Communication

AI in marketing

Tools

Marketo

Splash

ON24

Job description

Stripe is seeking a Marketing Operations Manager to own end-to-end marketing operations for in-person and online events, partnering with Field Marketing, Demand Gen, Marketing Technology, and Sales to drive attendance and measurable campaigns.

You will manage audience strategy, lead routing, and post-event reporting while ensuring data quality, privacy, and compliance across the campaign lifecycle. A fast-paced, cross-functional environment awaits.