Senior Manager, Growth Systems and Campaign Operations

Airwallex; San Francisco (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

Airwallex is hiring a Senior Manager, Growth Systems & Campaign Operations in San Francisco to lead high‑velocity AMER marketing campaigns. You will own Marketo programs, deliverability, and post‑event outreach while bridging regional teams with global MarTech architecture.

You will build landing pages, templates, and automation, working closely with SDRs, sales, and operations to accelerate campaign velocity and improve conversion across the funnel.

Qualifications

• 7+ years of hands-on Marketing Operations or Campaign Production experience in a fast-paced B2B SaaS/Fintech
• Advanced Marketo program builds, smart lists, forms, landing pages, and tokens
• Experience with secondary domain setups, DNS configurations, and cold outreach sequencers (Smartlead, Instantly, Outreach)
• Hands-on HTML/CSS knowledge for email/landing page template editing
• Experience with Salesforce, Clay, ChiliPiper, Zoom Webinar, and Sendoso

Responsibilities

• Act as the regional AMER operator for marketing campaigns—building Marketo email programs, forms, landing pages, and dynamic retargeting
• Build and maintain enterprise domain infrastructure and deliverability workflows
• Own end-to-end event infrastructure (Zoom/ON24 to Marketo syncing; form mapping; non-registrant list builds; automation with gift cards)
• Configure post-event outreach sequences in Outreach/Salesloft and perform pre-launch QA
• Template engineering: develop responsive HTML/CSS email and landing page templates across Mutiny personalization experiences
• Deliverability audits, tracking QA, and maintaining list hygiene and UTMs

Skills

Marketing Operations

Growth Systems

Campaign Production

B2B SaaS

Fintech

Marketo workflows

Tools

Marketo

Google Workspace

M365

DNS

Instantly

Smartlead

Clay

Zoom

ON24

Sendoso

Reachdesk

Outreach

Mutiny

Salesloft

HTML/CSS

Salesforce

ChiliPiper

Job description

Senior Manager, Growth Systems and Campaign Operations

Airwallex · San Francisco, CA · Listed 7 days ago

Compensation Not disclosed

Experience 7+ yrs

Employment Full-Time

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

We are looking for a high-velocity Senior Manager, Growth Systems & Campaign Operations to serve as our primary AMER regional operator and campaign execution lead. You will bridge the gap between regional marketing teams, SDR fleets, and global MarTech architecture. This is a dynamic, high-impact individual contributor (IC) role where you will own high-volume outbound deliverability infrastructure (secondary domain warming, Smartlead/Instantly, Clay verification), regional campaign builds, landing page/template design, webinar setups, and post-event sales outreach automation.

The role is based in San Francisco.

Responsibilities:

AMER Campaign Production Engine**:** Act as the dedicated regional operator for AMER marketing campaigns—building Marketo email programs, forms, landing pages, and dynamic retargeting to collapse turnaround SLAs from days to real-time.

High-Volume Outbound Systems & Infrastructure**:** Build and maintain enterprise secondary domain infrastructure (Google Workspace/M365, DNS settings: SPF/DKIM/DMARC), managing automated inbox warming software (Instantly/Smartlead), daily volume caps (~30–50 sends/inbox), and real-time verification loops (ZeroBounce/Clay).

Webinar & Event Operations**:** Own end-to-end event infrastructure (Zoom/ON24 to Marketo API syncing, form mapping, non-registrant list builds, and automated gift card triggers via Sendoso/Reachdesk).

Post-Event Outreach Sequence Automation**:** Load copy, format dynamic tokens, configure triggers, and stage post-event automated sequences in Outreach/Salesloft while running pre-launch QA checks.

Template Engineering & Asset Design**:** Build, code, and maintain responsive HTML/CSS Marketo email and landing page templates, embedding Marketo forms across Mutiny web personalization experiences.

Deliverability Audits & Tracking QA**:** Monitor domain reputation (GlockApps, Google Postmaster), manage 30-day active list caps, enforce UTM parameter standards, and audit asset conversion performance.

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

7+ years of hands‑on Marketing Operations, Growth Systems, or Campaign Production experience in a fast-paced B2B SaaS or Fintech organization.

Advanced proficiency in Marketo program builds, smart lists, forms, landing pages, and tokens.

Experience with secondary domain setups, DNS configurations, and cold outreach sequencers (Smartlead, Instantly, Outreach).

Hands‑on HTML/CSS knowledge for email/landing page template editing.

Experience with Salesforce, Clay, ChiliPiper, Zoom Webinar, and Sendoso.

Comfortable operating as a hybrid builder and executor, with the ability to build technical infrastructure while moving quickly to deliver campaign assets

Preferred qualifications:

• Marketo Certified Expert (MCE) preferred.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

RevOps Roles analysis

Details we pulled from the posting

Benefits, tools, and company context we extract from the full posting and classify, so you can scan in seconds what the write-up buries in prose.