Email Marketer

Jobtailor; Austin (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Jobtailor in Austin, TX is seeking an email marketing specialist to manage the end-to-end execution of campaigns, including content setup, segmentation, testing, and deployment. You will collaborate with Marketing, Enablement, and Technology teams to ensure alignment and consistency across initiatives.

You’ll also support email template maintenance, Cloud Pages, and subscription lists, monitor performance, and contribute to reporting and insights.

Qualifications

• 3-5 years of experience in email marketing or digital marketing preferred
• Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) is a plus
• Basic understanding of HTML and email design principles
• Strong attention to detail and organizational skills
• Analytical mindset with interest in campaign performance and optimization
• Excellent communication and teamwork skills
• Ability to learn quickly and adapt in a dynamic environment
• Bachelor’s degree in marketing, communications, business, or related field preferred

Responsibilities

• Facilitate the execution of email marketing campaigns, including content setup, segmentation, testing, and deployment
• Collaborate with Marketing, Enablement, and Technology teams to ensure campaign alignment and consistency
• Support the creation and maintenance of email templates, Cloud Pages, and subscription lists
• Help monitor campaign performance and contribute to reporting and insights
• Participate in A/B testing efforts, including subject lines and content variations, to improve engagement
• Assist in quality assurance checks, including link validation, landing page accuracy, and tracking parameters
• Help maintain deliverability standards and support list hygiene practices
• Stay informed on Salesforce Marketing Cloud features and email marketing best practices
• Contribute to workflow improvements and documentation
• Perform additional tasks and support ad hoc projects as needed

Skills

Email Marketing Campaign Execution

Salesforce Marketing Cloud

A/B Testing

HTML and Email Design Principles

Analytical Mindset

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Salesforce Marketing Cloud

Email Studio

Journey Builder

Automation Studio

Job description

• • Facilitate the execution of email marketing campaigns, including content setup, segmentation, testing, and deployment
• • Collaborate with Marketing, Enablement, and Technology teams to ensure campaign alignment and consistency
• • Support the creation and maintenance of email templates, Cloud Pages, and subscription lists
• • Help monitor campaign performance and contribute to reporting and insights
• • Participate in A/B testing efforts, including subject lines and content variations, to improve engagement
• • Assist in quality assurance checks, including link validation, landing page accuracy, and tracking parameters
• • Help maintain deliverability standards and support list hygiene practices
• • Stay informed on Salesforce Marketing Cloud features and email marketing best practices
• • Contribute to workflow improvements and documentation
• • Perform additional tasks and support ad hoc projects as needed

Requirements

• 3-5 years of experience in email marketing or digital marketing preferred
• Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) is a plus
• Basic understanding of HTML and email design principles
• Strong attention to detail and organizational skills
• Analytical mindset with interest in campaign performance and optimization
• Excellent communication and teamwork skills
• Ability to learn quickly and adapt in a dynamic environment
• Bachelor’s degree in marketing, communications, business, or related field preferred

Core Competencies

Demonstrates expertise in executing email marketing campaigns, including content setup, segmentation, and performance analysis, while maintaining high standards of deliverability and list hygiene. Proficient in collaborating with cross-functional teams and utilizing Salesforce Marketing Cloud tools to optimize campaign effectiveness.

Highest-signal resume keywords

• Email Marketing Campaign Execution
• Salesforce Marketing Cloud
• A/B Testing
• HTML and Email Design Principles
• Analytical Mindset

ATS Optimization Keywords

Hard Skills

• Email Marketing
• Campaign Performance Analysis
• Segmentation
• Content Setup
• Quality Assurance
• Link Validation
• Landing Page Accuracy
• Tracking Parameters
• Email Template Maintenance
• Subscription List Management

Soft Skills

• Attention to Detail
• Organizational Skills
• Communication Skills
• Teamwork
• Adaptability

Industry Keywords

• Digital Marketing
• Campaign Optimization
• Email Design Principles
• Workflow Improvements
• Best Practices

Tools & Technologies

• Salesforce Marketing Cloud
• Email Studio
• Journey Builder
• Automation Studio